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MARCH 12, 2021

The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. It means “jumping out of the system.” Innovation method.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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MAY 1, 2020

Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair that one with four keys to ensuring your virtual events are actually engaging —from Elisa Pratt at Association Success. Virtual presenters. Chapter virtual education.

North Carolina 273

North Carolina Revenue Strategy Education 273

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MARCH 24, 2017

I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. Sonia was the one who really hooked me on marketing, way back in my CBIA days. Presenters: Myllisa Patterson, director of marketing, CrowdCompass by Cvent.

North Carolina 150

North Carolina Technology Marketing Strategy 150

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MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.

Certificate 369

Certificate Revenue Conference North Carolina 369

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MARCH 20, 2020

Emerging member needs. WBT Systems points out a whole new set of emerging member needs , like the craving for connection and community—I think we can all agree with that. Members also need vetted information and guidelines related to their new topsy-turvy world, including resources for wellbeing and remote work.

North Carolina 221

North Carolina Technology Strategy Revenue 221

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MAY 26, 2017

I’d wager that many associations appoint a staff/member team to work on D&I because they think they should, not really understanding why it’s important and how it can impact their organization and people. This good post from WBT Systems: how to help members develop a learning habit. Host: American Marketing Association.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

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FEBRUARY 12, 2021

Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. WBT Systems describes several other options for delivering online education. For pre-game, we enjoyed North Carolina shrimp cocktail.

Revenue 370

Revenue North Carolina Industry Technology 370

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APRIL 24, 2020

WBT Systems also shares ideas specifically for preparing and engaging attendees and learners for virtual education via Zoom. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Hear about some major considerations for online engagement. Host: ASAE.

North Carolina 243

North Carolina Survey Strategy Conference 243

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APRIL 16, 2021

Member behavior. WBT Systems was inspired this week by the latest news about muons—subatomic particles influenced by unknown forces so they don’t obey the standard laws of physics. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. More info/register. CAE credits.

Revenue 363

Revenue Strategy Team Content 363

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DECEMBER 4, 2020

Data can lead you down unexpected and profitable trails, says WBT Systems, and help you build a business case for a bigger professional development budget. I started with North Carolina oysters on the half shell while making a few sides and our appetizer, shrimp cocktail. More info/register (fee for MPI non-members).

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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JUNE 5, 2020

Ah, that’s where your association can step in, says WBT Systems. For years, I’ve read about chervil but never saw it in any market. I made it the star of the show that night, sautéing some North Carolina shrimp with shallots and finishing them with lemon juice, butter and lots of chervil. Will their campus be open?

Innovation 273

Innovation Conference FAQ Industry 273

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MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. It’s blueberry season here in North Carolina.

San Diego 259

San Diego Strategy North Carolina Conference 259

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MARCH 5, 2021

Engagement boxes. Maybe you received an engagement box from a virtual event you attended. WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. On Sunday, India by way of North Carolina. Director of Client and Market Success, ?rasa.io.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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FEBRUARY 24, 2017

Members are requesting more mobile, nimble, personalized, and efficient engagements, similar to the experiences they have with the likes of Amazon and Netflix. Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging.

DC 153

DC Washington Raleigh Social Media 153

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FEBRUARY 24, 2017

Members are requesting more mobile, nimble, personalized, and efficient engagements, similar to the experiences they have with the likes of Amazon and Netflix. Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging.

DC 153

DC Washington Raleigh Social Media 153

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JULY 15, 2016

But since my family is spending next week at Ocean Isle Beach in North Carolina, I will savor my time with them on the beach. Before I get to OIB, I’m attending the Association Executives of North Carolina’s Annual Meeting in Williamsburg VA where I get to spend time with several speaker friends from across the nation.

North Carolina 150

North Carolina Austin Innovation Washington 150

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MARCH 9, 2018

Derek Ham, a North Carolina State University professor, asked: “What was it like to be there? If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. TopClass LMS provider WBT Systems suggests several ways to create these new sponsorship opportunities.

DC 120

DC millennials North Carolina Washington 120

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APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Hear about some major considerations for online engagement.

North Carolina 74

North Carolina Content Montana Social Media 74

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APRIL 3, 2020

WBT Systems describes options for repurposing content from a cancelled conference , such as online learning programs, podcasts and virtual conferences. DelCor’s Tobin Conley, CAE, provides a list of selection criteria for a new learning management system. Hear about some major considerations for online engagement. 1 CMP credit.

North Carolina 44

North Carolina Committee Montana Guidelines 44

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AUGUST 9, 2019

WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The next step after segmentation is personalization. 1 CAE credit.

Columbus 39

Columbus North Carolina LMS millennials 39

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JANUARY 6, 2023

After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Non-dues revenue. Quick hits. 1 CMP credit.

Revenue 42

Revenue North Carolina Education System 42

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APRIL 17, 2020

WBT Systems found out how they managed to pull that off so quickly. Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development.

North Carolina 44

North Carolina Montana Revenue Content 44

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JULY 5, 2019

The weekly list of free educational events and resources for the association community… WBT Systems explains why you should measure the lifetime value of your members and customers —both their monetary and non-monetary contributions—and suggests two angles for approaching this metric. Dina Di Maio, North Carolina Museum of Art ).

North Carolina 34

North Carolina Chicago Washington Handbook 34

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SEPTEMBER 21, 2018

I went from stunning grueling experiences—hiking 14 miles down the North Rim of the Grand Canyon, staying overnight at Phantom Ranch at the bottom, hiking 10 miles up the South Rim the next day, and more hiking in Sedona AZ (Bear Mountain was the highlight)—to the intense reality of preparing for a direct hit by Hurricane Florence.

North Carolina 34

North Carolina DC Washington New York 34

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OCTOBER 18, 2019

WBT Systems shares some project management basics , like why you need a charter and sponsor, and what you should think about during the project planning phase. Find out what your company needs to know about engagement (paid or otherwise) with these sites. Michael Brenner, Content Marketing Institute ). Ann Handley, Emma ).

North Carolina 34

North Carolina Education Project Communications 34