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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take advantage of press releases. Increasingly, people are getting their news online. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

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Toy Association Launches Member Storytelling Initiative

Associations Now

“The goal of this project is to celebrate the people who have dedicated their lives to the creation of toys; to chronicle the human connection in the quest to bring joy to children of all ages,” said Marian Bossard, executive vice president of global market events at The Toy Association, in a press release.

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Can You Better Serve Your Tradeshow Market?

Associations Now

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. Please share your story in the comments.

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IT Group Hosts Virtual Reality Events, Encourages Tech Careers

Associations Now

During its “Virtual Reality Experience Tour,” the foundation is hosting events in Washington, DC; Chicago; New York City; Boston; and at CES 2017 in Las Vegas to introduce kids, students, and parents to augmented-reality technology. Now its philanthropic arm, Creating IT Futures Foundation, is taking that message on the road.

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International Compliance Group Expands Into U.S.

Associations Now

based office in New York City. representative and director of ICA training partner International Compliance Training (ICT), said in a press release. membership through referrals from current ICA members, a media campaign, and an open house in New York City. compliance community, we are excited that U.S.

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

Pam Danziger, author of the study Marketing to Millennials: How to Sell Luxury Jewelry to the Next Generation of Affluents , remarked on Unity Marketing Online that the marketing message toward millennials with money has to change. And it set to work researching the millennial generation and new ways to market to them.