Associations Now
JANUARY 8, 2024
Accessibility also contributes to value, said Lorne Edwards, chief sales officer at Visit Phoenix. In Phoenix, for example, attendees can land at the airport and take the light rail to their rooms in about 10 minutes, and the downtown area is walkable, saving on transportation. What experiences can the destination offer?” Olean said.
Associations Now
FEBRUARY 5, 2020
Phoenix-based Cloth & Flame is transforming events into experiences. Increasingly, meeting organizers are looking for ways to market and build their conference into a true event—an opportunity to network and learn from others while having a unique, immersive experience. Here’s how you can learn from their success.
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Associations Now
FEBRUARY 19, 2020
Downtown Phoenix’s Chase Field , home to the Arizona Diamondbacks, has become increasingly popular among meeting planners because the stadium—located across the street from the Phoenix Convention Center—offers unique meeting experiences both on and off the ball field, Holmstedt explains.
Aaron Wolowiec
NOVEMBER 19, 2013
As a provider of nutrition for active women, Luna teamed up with the Breast Cancer Fund to find and eliminate environmental and preventable causes of breast cancer—a major health issue for women. Luna’s Pure Prevention campaign provides a great example of nonprofit-corporate alignment. It just makes sense. Leverage complementary assets.
Reid All About it
SEPTEMBER 18, 2020
The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.
Association Briefings
MARCH 30, 2021
Like a phoenix rising from the ashes, there’s been a resurgence in the use of enewsletters. These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. reaching 277.7
Associations Now
JUNE 13, 2023
At Rancho de los Caballeros, about 70 miles northwest of Phoenix, visitors can golf—a conference staple—and also try their hands at skeet shooting, archery, and horseback riding. A popular team-building event at this and other dude ranches is team penning, where people mount up on horses to move cattle from one pen to another. “Not
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