Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You may have noticed that fewer members are answering your surveys.

Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach. NSBE was founded in 1975 and has around 30,000 members. Focus on event engagement. Growth matters: five member engagement hacks. Every community’s growth path is different, but here are some member engagement hacks to test out: The importance of outreach. Showcase members.

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Association Brain Food Weekly: 3.22.19

Reid All About it

Your new member onboarding shouldn’t just be show and tell , says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path. Dan Hickey at DelCor describes the seven steps your association should take when building a technology project team. Young Members: What’s Affordable?

Association Brain Food Weekly: 9.13.19

Reid All About it

MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. What a member (or anyone) says they need isn’t always what they really need. At Association Success , Chris Beaman explains why you have to dig deeper and keep asking Why to fully understand how to meet member needs. Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA).

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