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Millennial Engagement: Lessons from a Successful Video Contest

Associations Now

The Institute of Management Accountants did so with a successful video contest, which also boosted its Facebook reach by 500,000 individuals in February. Individuals and teams were asked to submit short videos that showed the benefits of being a CMA. followers as contestants shared their videos and IMA’s page with their communities.

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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Use social media to increase campaign visibility. Don’t underestimate millennial giving power. Millennial donors are known for demonstrating a clear passion and commitment to worthwhile causes. of millennials.

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How to engage your members where they are, when they are

MultiBriefs

Not only has mass communication made it easier than ever to start an organization, but it's also led to more value being required to retain members and attract new ones. Being able to cut through the spam on social media to deliver a genuine message from your association takes a focused approach or a dedicated team.

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Millennial-friendly meetings: Bring on the couches and big screens

Aaron Wolowiec

Google images of millennials and you’ll find young professionals connected to their smart phones and tablets. All this aside, while millennials crave technology, they still value face-to-face meetings – albeit with a different flare – and understand the importance of networking, according to a new report by Skift and Meetings Mean Business.

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5 Reasons Why Associations Should Use Vertical Video

GrowthZone

Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane. The use of smartphones (along with social media) quickly disrupted this fact.

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Association Brain Food: 3.8.24

Reid All About it

Chapters should offer plenty of member-organized social meetups, not just education programs. via ClassicFM Yasher Ali’s dog comes home with his buddy— video. Chavie Lieber at the Wall Street Journal describes how startups are attempting to provide a cure for the loneliness epidemic (gift link). Event marketing. 1 CAE credit.