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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

10 Association Communications Stats + Membership Tips. Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. Based on everything we’ve discussed so far, this stat should make your head spin.

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No more masses for association marketers

Aaron Wolowiec

So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating. Mobile readers engage with emails longer than desktop readers, with 67 percent of mobile readers spending longer than 10 seconds. I get excited when the click and open rates increase.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating. Mobile readers engage with emails longer than desktop readers, with 67 percent of mobile readers spending longer than 10 seconds. I get excited when the click and open rates increase.

Marketing 140
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Success Stories: 9 Award-Winning Customers Highlighted at Super Forum 2019

Higher Logic

Some impressive 2019 stats from their robust community: 28% increase of logins since 2018. The team kept these ideas at the forefront as they built their online community, focusing on personalized curated content and ensuring mobile responsivity. 12% increase of posts since 2018. 12% increase of unique contributors since 2018.

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Is your organization mobile app ready?

Aaron Wolowiec

Whether or not your association currently utilizes a mobile app for its annual meeting or as part of a larger, annual engagement strategy, the question remains: Just how ready is your organization to deploy a mobile app? Today, you are invited to take part in this brief assessment at no cost to you.

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Google's Push to Purge Your Low-Engagement Emails

Higher Logic

Still, with these somewhat unnerving stats in mind, are your emails good enough to keep people from hitting "unsubscribe"? 75% of Gmail users open email on their mobile devices. Your marketing automation platform should make your emails mobile responsive – meaning the text and images adjust to the screen it's opened on (e.g.

Marketing 149
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The Elephant in the (Board) Room

GrowthZone

GrowthZone recently surveyed 1,000 association professionals, asking about everything from renewal stats and member communication tactics to staff health insurance coverage and mobile payments… plus a whole lot more. Download the 2018 Association Industry Trends Survey Report. to see what your association peers said.

Survey 90