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How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs.

Marketing 192
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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you?

Revenue 205
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Is ‘freemium’ part of your content strategy? How free content can build brand awareness and attract new members

Association Success

Now, it’s time to leverage “freemium” (a word derived from “free” and “premium”) content to pique a larger audience’s interest. . An eye-catching blog based on a longer study, a stylish video on a timely issue and an engaging social media campaign are all examples of freemium content that can catch the public’s attention. .

Content 107
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The Best Marketing for Educational Programs is Content Marketing

WBT Systems

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150
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The Influencer Marketing Tool That Made All The Difference

Association Success

The answer to our question came in the form of a partnership with an event tech company called snöball, influencer marketing. You can even send personalized graphics for each speaker and each session, as well as for the sponsors, so that their marketing strategies are as individual as possible. We used this system, originally.

Tools 60
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Association Brain Food Weekly: 4.13.18

Reid All About it

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. From social media outlets to email and telemarketing, hear what works for other associations and tips to determine what’s right for you.

DC 30