YourMembership

MAY 15, 2012

Corporate + Social. The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Social media use? Associations. Nonprofits + Foundations.

Recruiting 150

Recruiting Recruitment Tips Tampa 150

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

NOVEMBER 10, 2023

Unlike social media, a mobile app serves as a centralized communication channel for your members. If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). . Member app. More info/register.

Certificate 284

Certificate Price Tools Technology 284

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. Member mobile app. 1 CAE credit. More info/register.

LMS 268

LMS Member Engagement Education Revenue 268

Associations Now

OCTOBER 5, 2016

The most prolific tweeter at last year’s Dreamforce, social media consultant Alex Plaxen, was profiled in Associations Now earlier this year. Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. Check out the interview over this way. But as Inc.

Recruiting 98

Recruiting Recruitment San Francisco Marketing 98

Reid All About it

NOVEMBER 3, 2023

GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Twenge says teens are in the midst of a mental health crisis because of phones and social media. Board buy-in on tech. Use these tactics when making a case for any new technology investment. Association podcast. Don’t subscribe?

Tools 274

Tools Strategy Revenue Technology 274

Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Even with the right budgets and resources to fund a hybrid event strategy, many organizers feel unsure where to start.

LMS 361

LMS Revenue Tips America 361

Achieve

AUGUST 18, 2020

However, now is the perfect time to try new strategies to keep your donors engaged while raising support for your mission. Audiences are eager to continue supporting the causes they love in new ways, and virtual fundraising technology has made it easier than ever to update your strategies. Review your toolkit and virtual strategies.

Guidelines 98

Guidelines Software Price Revenue 98

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Blue Sky eLearn

JULY 24, 2019

At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Encourage current members to volunteer for events or try and recruit others for you.

Tips 201

Tips Software Recruiting Recruitment 201

Reid All About it

MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. More info/register. 1 CAE credit.

LMS 170

LMS Price DC Washington 170

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Between all the different vendor contract terms, pricing structures, support expiration dates, license renewals, hardware upgrades, infrastructure changes, it’s easy (and common!) 1 CMP credit.

LMS 257

LMS Revenue Arlington Education 257

Associations Now

FEBRUARY 12, 2019

But there are still many challenges ahead for associations looking to recruit, engage, and retain millennial and Gen Z members. Peer-to-peer recruitment. Even though younger members are tuned into social networks and digital media, many millennials and Gen Zers said word of mouth drove their decision to join an organization.

millennials 104

millennials Recruiting Recruitment Price 104

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Effective Strategies for Leveraging Local Media to Advance Advocacy Efforts. Kim, Principal of Butterfly Strategies.

LMS 369

LMS Certificate America Committee 369

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Pricing Your Product, Service, or Membership.

Social Media 40

Social Media Marketing Price Survey 40

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff. Start recruiting members.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

MemberClicks

APRIL 19, 2024

One strategy commercial interests have employed for years is creating a unique value proposition. An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.”

Discount 52

Discount Price Sample Marketing 52

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., This is known as a market expansion strategy.

Recruiting 40

Recruiting Recruitment Price Survey 40

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Reid All About it

APRIL 12, 2019

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. CB Insights reports on 20 industries that 5G will transform. More info/register. Host: xScion. 1 CAE credit.

LMS 276

LMS Pennsylvania Innovation Education 276

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

MemberClicks

SEPTEMBER 1, 2023

Topics include business strategy and innovations, thought leadership,business practices, HR, TED talks, economy, renewals, eCommerce, and DEI. If you want your educational institution to operate at the highest level of communication and engagement this year, it’s time for you to get active on social media, too.

Social Media 52

Social Media Cost Strategy Team 52

Reid All About it

JULY 21, 2017

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register. Wed 7/26 at 2 p.m.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

MemberClicks

FEBRUARY 28, 2024

To accomplish this, you need to create a customer persona, find these customers, and then use targeting strategies to promote engagement. Look for companies planning similar events and see which targeting strategies they are using. Which websites and social media sites are they using to promote their event?

Conference 52

Conference Event Planning Social Media Cost 52

Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40

Price Products Marketing Discount 40

Reid All About it

JANUARY 20, 2017

After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention. Hear some straight talk about membership software pricing. 1 CAE credit. Host: Hubb.

LMS 150

LMS Software Arlington Cost 150

MemberClicks

OCTOBER 10, 2023

Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. If your current team is stretched thin, think about bringing in volunteers.

Software 52

Software Membership Management Newsletter Revenue 52

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Newer Post.

Price 40

Price Marketing How To Survey 40

Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Membership Dues Pricing and Value.

Price 40

Price Marketing Discount Survey 40

MemberClicks

DECEMBER 19, 2023

Plan your content strategy. How will content support your marketing strategy? How will blogs, landing pages, social media posts, emails, and other content help you meet your marketing goals? Here are the channels to target with your trade show promotion: Social media. Be sure to also identify KPIs.

Tools 52

Tools How To Software Cost 52

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Pricing Your Product, Service, or Membership.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Reid All About it

SEPTEMBER 30, 2016

Social Media Siloes (Association Chat). Joey Price, CEO, Jumpstart: HR. Learn the pros and cons of offering micro-credentials, where micro-credentials fit in the ecosystem of professional development, ethical and practical considerations, and the impact a micro-credential could have on your existing certification program.

Maryland 150

Maryland millennials Education America 150

MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . You can make changes to your strategy based on these results. Pricing and demo available upon request.

Software 52

Software Association Management Price System 52