Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40

Price Products Marketing Discount 40

Association Success

JANUARY 12, 2018

At Tagoras, we provide help in building lifelong learning strategies for organizations in the continuing education and professional development business. This model allows an association to plot out programming on a graph and better see the relationship between price and value.

Education 60

Education Price Social Media Products 60

YourMembership

JANUARY 16, 2012

Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers. Membership Software Association Management Software. Associations. Advantages.

Software 150

Software Social Media Price Video 150

Socious

DECEMBER 19, 2016

So don’t start redesigning your website until you’ve evaluated these five redesign components and how they will impact your association’s growth, strategies, and members. eBooks, white papers, research, and other offers. Factor #5) Duration and Price. 5 Crucial Factors in an Association Website Redesign. Factor #1) Goal.

eBook 100

eBook Project Cost Content 100

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Newer Post.

Price 40

Price Marketing How To Survey 40

Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Membership Dues Pricing and Value.

Price 40

Price Marketing Discount Survey 40

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc., The updated white paper looked at data in a number of ways. The first was big data.

Organization 40

Organization Analysis Education Industry 40

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). They’ll pay full price now but their educational ROI will persuade them to come back for more.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Pricing Your Product, Service, or Membership. Membership Dues Pricing and Value.

Strategy 40

Strategy Marketing Price Survey 40

Achieve

DECEMBER 19, 2017

And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize. But if data showed that your highest-value users are more likely to be older than 45 and female, you’d likely rethink your strategies and tactics in response. Google Analytics is a powerful tool.

Newsletter 52

Newsletter Analysis Report Strategy 52

Associations Now

AUGUST 11, 2014

“Electrifying the transportation sector is a proactive, positive strategy: It enables significant economic and environmental benefits and new opportunities for consumer engagement,” the institute stated in a recent report, “ Transportation Electrification: Utility Fleets Leading the Charge ” [PDF]. The reason?

Price 40

Price Industry Report Technology 40

Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. They were willing to give it a shot, so we laid out the assumptions: candidates don’t know what test preparation materials to choose, and the price of materials and the urgency of exams add to the problem. The rest will follow.

Project 68

Project Review Tools Innovation 68

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? How to Recognize a Good Strategy? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Tony Rossell. at Friday, December 30, 2011. Let"s Talk!

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JUNE 20, 2012

For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). Tony Rossell.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Hey Tony, I think this strategy is a no-brainer. Personally I would love to write more white papers and you know I have plenty to say. Pricing Your Product, Service, or Membership.

Tools 40

Tools Marketing Recruiting Recruitment 40

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

JUNE 5, 2012

Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., To grow the number of new members at a rapid rate, a sharp decrease in the price can be effective. This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. Network with Me.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

JANUARY 19, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? growth strategies. (4).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

APRIL 4, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

DECEMBER 12, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? How to Recognize a Good Strategy? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). Network with Me. Popular Posts.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

DECEMBER 8, 2009

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). Network with Me. Popular Posts. The Membership Lifecycle. Let"s Talk! Awareness.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JANUARY 26, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 31, 2011

As you know, price is one of the 4 p's of marketing. So ideally what an organization charges for dues should be part of an overall market strategy. One might interpret the "as needed" response as more of a budget need than as a strategy. Pricing Your Product, Service, or Membership. Cost of Wrong Strategy.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

JUNE 18, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 7, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

DECEMBER 13, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

MARCH 7, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Pricing Your Product, Service or Membership. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). Network with Me. Let"s Talk!

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 26, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JULY 5, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Report 40

Report Survey Price Recruiting 40