WBT Systems

SEPTEMBER 26, 2017

You can learn more about the “iconic advantage” approach to marketing straight from the inventor of the concept, Soon Yu , at the NiUG Discovery Conference next week (October 2-4) in Arlington, Virginia. Focus on your iconic advantage: “a strategy that builds real differentiation based on meaningful product benefits.”.

LMS 150

LMS Arlington Course Virginia 150

Associations Now

AUGUST 23, 2019

Whatever the answers, a clear outline will pave the way for a successful strategy. I used to be with the Bed and Breakfast Association of Virginia, and we dealt with smaller sized members and those who did not have large cash flows,” she says. “It Refining your social media strategy? Other Links of Note.

Virginia 53

Virginia Social Media Team Process 53

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. in Alexandria, Virginia. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Reid All About it

JANUARY 6, 2023

After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. Non-dues revenue. Online community.

Revenue 42

Revenue North Carolina Education System 42

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Beth Kanter

APRIL 4, 2017

I recently taught several leadership development workshops at the Rutgers Institute for Ethical Leadership based on my new book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout. One of the workshops was focused on technology wellness in the nonprofit workplace , more specifically how to avoid collaboration overload.

How To 66

How To Guidelines Colorado Virginia 66

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. in Alexandria, Virginia. What Strategy Leads to Membership Growth?

Strategy 40

Strategy Marketing Price Survey 40

Reid All About it

JANUARY 13, 2023

WBT Systems recommends recession-proofing your association’s learning business. Benita Stocks, Director of Membership & Programs for NAIOP Northern Virginia, the Commercial Real Estate Development Association. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023. Recession prep. Host: Fridays@4.

Revenue 39

Revenue Education Strategy Leadership 39

Membership Marketing

NOVEMBER 4, 2010

Building Your Online Membership Lead Generation and Conversion System. In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. One way to look at this lead to paid member conversion system is as a funnel.

Social Media 40

Social Media System Price Survey 40

Reid All About it

OCTOBER 11, 2019

Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. Presenter: Jake Fisher, co-founder of Bridges Strategies. Does your association have a blind spot on this one? More info/register.

DC 50

DC Washington Content Education 50

SCD Group

JULY 10, 2012

It will enhance or replace existing delivery systems. We especially like the way they used YouTube to promote their annual conference in Atlanta and encourage attendees to use social media at the conference. Strategy | Content | Discovery. T]echnology will fundamentally change the way associations deliver value.

Video 40

Video Metro Social Media Maryland 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

APRIL 9, 2010

In a pull system the consumer requests the product and pulls it through the delivery channel. On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. So how can this pull strategy be deployed? • Social Media Ads. • Blogs.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. in Alexandria, Virginia. News on Social Media and Membership Marketing. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). . • 9.5%

Report 40

Report Marketing Price Survey 40

Beth Kanter

AUGUST 19, 2013

We were part of an email thread with a small group of individuals offered input on community management systems and facilitator recruiting resources. It always begins with strategy - Nancy White, of Full Circle Associates , reminds us how important strategy will always be.

Virginia 28

Virginia Recruiting Recruitment Project 28

Membership Marketing

JULY 22, 2011

What I have found works best is to help an organization step back and see the big picture and then develop a systemic solution to fixing the problem. In the book he applies the concept of systems thinking to help organizations respond effectively to the challenges that they face. ” 1.

Marketing 40

Marketing System Price Recruiting 40

Membership Marketing

MARCH 27, 2012

in Alexandria, Virginia. Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Subscribe through Your Reader.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

MARCH 12, 2012

in Alexandria, Virginia. Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Subscribe through Your Reader.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 9, 2012

in Alexandria, Virginia. Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Subscribe through Your Reader.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JANUARY 19, 2012

in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Associations Now. (8).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. At first this meant making punch-card tabulators, but IBM moved on to magnetic-tape systems, mainframes, PCs, and most recently services and consulting. Labels: Membership marketing strategy. in Alexandria, Virginia. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

MARCH 7, 2011

Labels: Acquisition Campaigns , Renewal , Renewal Systems. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Tony Rossell.

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

JULY 17, 2012

The concept was built around a systems thinking approach to membership. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. in Alexandria, Virginia. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

FEBRUARY 21, 2011

It’s a modern strategy based on two assumptions. Labels: Growth Strategy , Quotes. This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association.

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

DECEMBER 30, 2011

in Alexandria, Virginia. How to Recognize a Good Strategy? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. Awareness.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

in Alexandria, Virginia. How to Recognize a Good Strategy? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. Awareness.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

JULY 27, 2010

in Alexandria, Virginia. Practical Uses of Social Media for Association Mar. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). My Background.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Report Survey 40

Reid All About it

OCTOBER 18, 2019

WBT Systems shares some project management basics , like why you need a charter and sponsor, and what you should think about during the project planning phase. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

JANUARY 26, 2012

in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Associations Now. (8).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 31, 2010

West Virginia. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). The top responding states were: 1. South Dakota. California.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Subscribe through Your Reader.

Marketing 40

Marketing Price Recruiting Recruitment 40