Membership Marketing

JANUARY 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I think the findings of this study are as valid today as they were in 2006 when the book was published. Speaking Engagements. .

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The Hourglass Blog

DECEMBER 12, 2011

At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog.

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Reid All About it

JULY 21, 2017

Host: American Marketing Association. I can vouch that it’s led to incredible growth in his personal and professional network, as well as ideas that have contributed to creating over 1,500% growth in his association since he started attending Annual in 2006. Grow Your Event with Digital Marketing That Works.

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The Hourglass Blog

DECEMBER 5, 2011

At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog.

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The Hourglass Blog

NOVEMBER 28, 2011

At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog.

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The Hourglass Blog

MAY 16, 2011

Theres a reason why people follow Seth Godins blog. Normally I would just retweet something of his I find especially compelling, but given my last blog post of approaching innovation as an exercise in brand strategy, I thought Id expound a little more on something I read on Seths blog this week. Labels: Innovation , Marketing.

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The Hourglass Blog

OCTOBER 31, 2011

At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog.

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Jamie Notter

DECEMBER 9, 2011

and a host of blog reviews as well. He’s on a whole host of top 10 blog lists in the marketing and PR space, and is author of his own book, titled The Parables of Business. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5).

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The Hourglass Blog

DECEMBER 26, 2011

At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog.

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The Hourglass Blog

NOVEMBER 21, 2011

At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog.

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The Hourglass Blog

SEPTEMBER 26, 2011

Note: At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. + + + + + + +. The Marketing Committee. Committee X wants funds to produce a new marketing brochure. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs.

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Jamie Notter

APRIL 30, 2012

Then Thursday and Friday I am speaking at the Fusion Marketing Experience conference in Antwerp. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5). June 2006 (9). May 2006 (9). April 2006 (8). March 2006 (9).

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The Hourglass Blog

JANUARY 2, 2012

2011 has drawn to a close, and that means its time to close up shop here at The Hourglass Blog. Despite my September 2011 announcement that I was moving to a new blog, traffic here at Hourglass has remained strong, allowing 2011 to post some of the best numbers in the blogs history. Labels: Why Another Blog? Other Blogs.

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Slice-Works

JANUARY 15, 2015

Membership Marketing Best Practice #1. When looking at your membership marketing, you first need to identify the primary drivers of membership for the audiences you are trying to capture. Membership Marketing Best Practice #2. Membership Marketing Best Practice #3. Membership Marketing Best Practice #4.

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Jamie Notter

MAY 7, 2012

I am posting my slides, below from the two presentations I did in Belgium at the Fusion Marketing Experience conference (which together cover all that I spoke about in Chicago, and then some). December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5).

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The Hourglass Blog

OCTOBER 17, 2011

Note: At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog.

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The Hourglass Blog

APRIL 1, 2011

When I saw it, my first thought was, "Same goes for blogging." About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog. Blog Archive. skip to main | skip to sidebar. Guest Bloggers.

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The Hourglass Blog

MAY 11, 2011

These examples are less about innovation and more about marketing--the kind of brand marketing thats becoming more and more popular, especially in the retail space. Labels: Innovation , Marketing. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog.

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The Hourglass Blog

APRIL 11, 2011

About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog. Blog Archive. Subscribe to: Post Comments (Atom). A Note from Eric Lanke. Like Sands Through the Hourglass. Meet Your Bloggers.

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The Hourglass Blog

JULY 11, 2010

In all the coverage about the mismanagement behind the Gulf oil disaster and the corporate and governmental response to it, this analysis by Gregory Unruh on the Harvard Business Blog really stands out. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. Blog Archive.

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The Hourglass Blog

AUGUST 1, 2011

About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog. Blog Archive. Subscribe to: Post Comments (Atom). A Note from Eric Lanke. Like Sands Through the Hourglass. Meet Your Bloggers.

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Jamie Notter

JULY 9, 2011

For the external stakeholders (the market), the issue is in maintaining reputation. A New Blog to Follow: metacool. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5). June 2006 (9). May 2006 (9). April 2006 (8).

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The Hourglass Blog

MARCH 27, 2011

Where else but in a blog post by Umair Haque. With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. LifeCourse Blog.

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The Hourglass Blog

JULY 25, 2011

Ive started reading Joe Gerstandts blog and following him on Twitter. On of his recent blog posts really engaged my thinking engine. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog.

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Jamie Notter

JULY 23, 2012

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). December 2006 (10).

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The Hourglass Blog

NOVEMBER 20, 2010

I was combing through my backlog of HBR blog posts recently and came across this one from shortly after Google pulled the plug on their Google Wave experiment (remember that?). About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Blog Archive.

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The Hourglass Blog

OCTOBER 10, 2011

Note: At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. + + + + + + +. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Blog Archive.

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The Hourglass Blog

AUGUST 29, 2011

Theres a really critical lesson for association professionals in this guest post on Hugh MacLeods blog from Kathy Sierra. Business “Loyalty Programs” are nothing more than rewards-based marketing. Think about that the next time youre writing marketing copy for your membership brochure. About This Blog.

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The Hourglass Blog

SEPTEMBER 5, 2011

I wrote back and told Trish how odd it was that she should email me this, because just a few days before I had read a post of one of frogs blogs about the work of Dieter Ram, and how it had inspired me to prepare a post for Hourglass on its similarities to innovation in the association (and other) worlds. About This Blog. Other Blogs.

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Jamie Notter

OCTOBER 18, 2011

Social media rolled in and really knocked your marketing for a loop, didn’t it? But if we focus too much on social media and what it is doing to our marketing, we run the risk of missing the bigger picture. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12).

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Jamie Notter

JULY 16, 2012

We can’t move when the market moves. Affiniscape Blog. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5). June 2006 (9). May 2006 (9). April 2006 (8). March 2006 (9). February 2006 (6).

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The Hourglass Blog

APRIL 16, 2011

I surprised myself (and her, too, I think) with my answer to: What barriers are keeping your association from achieving 100% membership market penetration? Do you even know what 100% market penetration looks like? How serious are we really about 100% market penetration vs. keeping those members we do have engaged and satisfied?

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The Hourglass Blog

APRIL 21, 2011

Born in 2006 as the brainchild of Dr. Nick LaRusso, the CFI was first called the SPARC Lab (with the acronym standing for its methodology: see, plan, act, refine, and communicate). About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Management.

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The Hourglass Blog

SEPTEMBER 19, 2011

Heres another one of those fun HBR blog posts where a blogger from one generation pontificates on the failings of a younger generation, and gets taken to task for it in the comments. The new blog, at www.ericlanke.blogspot.com , is in beta-testing now. About This Blog. Why Another Blog? skip to main | skip to sidebar.

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The Hourglass Blog

JUNE 23, 2010

Read this April 1 blog post from Umair Haque on social media and social strategies. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog. Blog Archive. Case in point. Management.

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The Hourglass Blog

OCTOBER 24, 2011

Note: At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog.

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The Hourglass Blog

DECEMBER 20, 2010

I dont want to get into the politics of the Wikileaks story, but this post from the HBR blog really got me thinking this week. About This Blog. Why Another Blog? Daring to Lead 2006. Other Blogs. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog.

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