Associations Now

JULY 29, 2013

7 % The percentage of philanthropic giving that came through online channels, according to Blackbaud’s 2012 “Charitable Giving Report” ; the other 93 percent came from more traditional means. More details below: A long climb back: According to the “Giving USA 2013″ report, charitable giving was up by a modest 3.9

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Membership Marketing

JULY 5, 2011

Associations Report Jump in New Members, Renewals, and Total Membership Counts. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. This is a substantial jump over the 36% who reported membership growth the previous year (see chart).

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YourMembership

JULY 17, 2014

It seems that when things change for the worse, they tend to do so very quickly- like rising gas prices. When the Great Recession hit in 2007, the impact on the job market was felt immediately and unemployment peaked at 10 percent only a couple years later in 2009.

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Education Project Certificate Industry 150

Membership Marketing

JUNE 10, 2010

Ten Top Tips from the Membership Marketing Benchmarking Report. One of the most enjoyable projects that I work on each year is the Membership Marketing Benchmarking Report. If you were one of those groups, you should have received a link to the full report last week. Membership Marketing Benchmarking Report. Tony Rossell.

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Association Adviser

FEBRUARY 27, 2019

I reported my findings to their board, and they liked my work enough to hire me on contract. Wendy and staff moved into a new office – the third location for WJ Weiser and Associates – in 2007. In addition, it’s sometimes difficult to find the right price for our services. Can you believe it?

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Reid All About it

SEPTEMBER 8, 2017

The weekly list of free webinars and events for the association community… “Discomfort is the price of admission to a meaningful life.” And finally, an optimistic opinion from an economic historian: “A long-wave theory of technological and economic change suggests the financial malaise that began in 2007 may be about to end.”

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Associations Now

OCTOBER 3, 2014

As it is now, these fees are often difficult to identify when searching for airfares, making it harder to calculate the true cost of travel before buying a ticket, the DOT stated in a May briefing report. For example, between 2007 and 2013, revenue from baggage fees rose from $464 million to $3.35

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Jamie Notter

FEBRUARY 21, 2012

High prices? You know you’re doing it wrong when you can’t make sense of the data or it just sits there in a report nobody looks at. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11).

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Membership Marketing

JUNE 20, 2012

For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. Membership Marketing Benchmarking Report. Pricing Your Product, Service, or Membership.

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Membership Marketing

MAY 25, 2012

Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. With site registration, a free download of the report is available using this link. Please download your copy of the report now and let me know what you think.

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Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Some data from our recent Membership Marketing Benchmarking Report supports this premise. For example, 82% of organizations that raised dues by between 1% and 10% reported renewal rates of 70% or better after the increase.

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Marketing Price Case Study Survey 40

Membership Marketing

JANUARY 26, 2012

Participation Grows for the 2012 Membership Marketing Benchmarking Report. We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest level of participation ever. Membership Marketing Benchmarking Report. Does Wal-Mart Announce a Price Increase?

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Associations Now

JULY 12, 2016

In a recent story, The Kansas City Star reported that the Shawnee Mission School District hired a handful of innovation specialists to run grade-school libraries next year. One of the reasons behind hiring an innovation specialist in a school library is that a district can fill two jobs for the price of one.

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Library Kansas City Kansas Certificate 40

Membership Marketing

DECEMBER 30, 2011

As we start a new year, I get a number of requests from clients for membership evaluation and reporting tools. So I thought that I would share some links that may be of help in reporting on and analyzing your membership program. • Free download of the 2011 Membership Marketing Benchmarking Report. ► 2007. (51).

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Membership Marketing

SEPTEMBER 13, 2011

The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. It is my pleasure to announce the release of the 2011 Membership Marketing Benchmarking Report. A free download of the full report is available, with site registration, using this link. Membership Marketing Benchmarking Report. Newer Post.

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Marketing Price Report Survey 40

Membership Marketing

JUNE 18, 2012

Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51).

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Membership Marketing

APRIL 12, 2012

As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. ► 2007. (51).

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Social Media Marketing Price Survey 40

Membership Marketing

MARCH 31, 2011

We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. These dues related questions were also included in our 2007 Membership Dues Increase Study. Thursday, March 31, 2011.

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Membership Marketing

APRIL 23, 2012

Findings from the 2012 Membership Marketing Benchmarking Report show a pretty consistent theme when it comes to membership renewals – renew members early and often. So I am reporting correlations and not claiming causation from any one behavior or statistic or finding. Membership Marketing Benchmarking Report. Newer Post.

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Membership Marketing

JUNE 5, 2012

Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., To grow the number of new members at a rapid rate, a sharp decrease in the price can be effective. For example, lowing prices or reaching new markets can potentially negatively impact renewal rates. ► 2007. (51).

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Recruiting Recruitment Price Survey 40

Membership Marketing

JANUARY 19, 2012

Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle. Pricing Your Product, Service, or Membership. ► 2007. (51).

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Membership Marketing

JANUARY 18, 2012

So I found it interesting when a client shared some data from the DMA Response Rate Trend Report. The report found that “Response rates for Direct Mail have held steady over the past four years. Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. Scott Oser. Newer Post.

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Associations Now

FEBRUARY 11, 2015

The no-price price tag blends a purchase with a donation, turning the conventional transaction on its head. It might be hard to draw a direct line between the two, but consider the impact of the release of Radiohead’s seventh studio album, In Rainbows , in 2007. The Impact of the Price You Pay. synagogues?

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Membership Marketing

MARCH 27, 2012

Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle. Pricing Your Product, Service, or Membership. ► 2007. (51).

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Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle. Pricing Your Product, Service, or Membership. ► 2007. (51).

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Membership Marketing

MARCH 8, 2012

But reports of associations creating net income directly from these tools have largely proven illusory. Finally, I am pleased to report that I have found just such an association—and it turns out it has been succeeding at it for three years already.” Membership Marketing Benchmarking Report. ► 2007. (51).

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Social Media Marketing Price Survey 40

Membership Marketing

DECEMBER 12, 2011

Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle. Pricing Your Product, Service, or Membership. ► 2007. (51).

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Membership Marketing

DECEMBER 13, 2010

Join an Interactive Discussion on the Membership Marketing Benchmarking Report. If you have read the report and have comments or questions or simply want to learn more about the research, you can sign up using this link. Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report.

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Membership Marketing

OCTOBER 7, 2011

Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle. Pricing Your Product, Service, or Membership. ► 2007. (51).

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Marketing Case Study Price Survey 40

Membership Marketing

JULY 26, 2011

Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle. Pricing Your Product, Service, or Membership. ► 2007. (51).

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Marketing Project Price Survey 40

Membership Marketing

MARCH 9, 2012

Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle. Pricing Your Product, Service, or Membership. ► 2007. (51).

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Marketing Price Analysis Survey 40

Membership Marketing

MARCH 7, 2011

Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle. Pricing Your Product, Service, or Membership. ► 2007. (51).

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Sample Marketing Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

You can review some of the most important findings in my post, Ten Top Tips from the Membership Marketing Benchmarking Report. To thank you for your participation in this best practices research project, I will send you a copy of the final report. Membership Marketing Benchmarking Report. Does Wal-Mart Announce a Price Increase?

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Survey Marketing Price Analysis 40

Membership Marketing

OCTOBER 21, 2011

The chart below from their 2010 annual report shows membership at the end of their fiscal year in August 2010. They reported 22.5 As of the end of August 2011, Costco reported 25.0 A piece by Forbes about Costco that came out yesterday reports, “The renewal rates are approximately at the 89-plus percent range in the U.S.

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Membership Marketing

NOVEMBER 14, 2011

Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle. Pricing Your Product, Service, or Membership. ► 2007. (51).

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Membership Marketing

DECEMBER 9, 2010

In our 2010 Membership Marketing Benchmarking Report with over 400 participating associations, our average renewal rate was 83%. Some reported renewal rates less than 50% and others more than 90%. Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. ► 2007. (51).

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