Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. It appears the search term “eyelashes” took off in popularity in 2008 and peaked in 2018. That may make a lot of sense for most questions.

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GlowGlobally

OCTOBER 14, 2012

In 2008, MCI completed a research project for the government of Abu Dhabi. Lack of a commercial business license and bank account to collect revenues in local currency. Distribution of marketing, communication, social media and business development tactics that are not adapted to local customs.

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AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. Like many print media outlets, HBR was facing declining subscriptions and advertising.

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Membership Marketing

MARCH 9, 2012

The economics of membership includes important toics like: • Steady State Analysis – Determining the future membership size of your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Fundraising with Social Media. ► 2008. (82).

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). News on Social Media and Membership Marketing. ► 2008. (82).

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AMR Management Services

SEPTEMBER 27, 2012

Most associations rely on membership for revenue, typically 30-50 percent of net profit. Although I think we’re all tired of hearing the fear and dread about how social media will kill the association – I don’t think that’s true. It might also be a learning opportunity. So what do we do with that?

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Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6).

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Membership Marketing

MARCH 27, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Fundraising with Social Media. ► 2008. (82). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5).

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Membership Marketing

MARCH 12, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Fundraising with Social Media. ► 2008. (82). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5).

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

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Membership Marketing

JANUARY 18, 2012

” Benchmarking data from other organizations is a good starting point for any analysis. Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). ► 2008. (82). Non-Dues Revenue. (1).

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

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Membership Marketing

DECEMBER 30, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Non Dues Revenue and Affinity Programs for Members. ► 2008. (82). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3).

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Membership Marketing

DECEMBER 12, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Non Dues Revenue and Affinity Programs for Members. ► 2008. (82). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3).

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

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Membership Marketing

JANUARY 19, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

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Membership Marketing

JUNE 18, 2012

But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82).

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Membership Marketing

MAY 25, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

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Membership Marketing

APRIL 23, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). News on Social Media and Membership Marketing. ► 2008. (82). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3).

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Membership Marketing

JANUARY 26, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

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Membership Marketing

JULY 27, 2010

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Practical Uses of Social Media for Association Mar. ► 2008. (82). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3).

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Membership Marketing

DECEMBER 9, 2010

Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Non-Dues Revenue. (1).

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Membership Marketing

APRIL 27, 2010

Kevin -- Excellent analysis and application of the data. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). The Correlation of Social Media Usage and Membersh. ► 2008. (82). ► 2008. (82).

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Membership Marketing

OCTOBER 20, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

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Membership Marketing

DECEMBER 13, 2010

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

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Membership Marketing

OCTOBER 7, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

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Membership Marketing

SEPTEMBER 13, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

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Membership Marketing

MARCH 31, 2010

Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The efficiency of your marketing efforts can often be improved by doing some fairly simple data analysis. What analysis have you done that has helped to focus your marketing efforts? ► 2008. (82). Non-Dues Revenue. (1).

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Membership Marketing

JULY 26, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

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Membership Marketing

JULY 5, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

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Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association. ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3).

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GlowGlobally

DECEMBER 9, 2010

Using the latest research findings from leading global institutions, MCI assembled a more indepth megatrends analysis to help clients with 2011 strategy and planning from which these posts are excerpts. using smart technologies such as grids and meters); and in terms of increased transparency through social media platforms.

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AMR Management Services

AUGUST 6, 2011

The combined operations bring AMR to 65 employees, 30 full-service and project-based clients and more than $6 million in annual revenue. “It allows me to start slowing down while continuing my passions of speaking about generational differences, social media and consulting with associations to develop strong boards.”

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Membership Marketing

MARCH 7, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

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Membership Marketing

APRIL 20, 2010

The comparison comes from looking at previously reported responses from the 2009 Membership Marketing Benchmarking Report with new data under analysis for the 2010 Benchmarking Report. The Correlation of Social Media Usage and Membersh. ► 2008. (82). ► 2008. (82). Non-Dues Revenue. (1).

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Membership Marketing

FEBRUARY 16, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

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