When the Going Gets Tough, Smart Advertisers Dig In
Association Adviser
NOVEMBER 21, 2016
Associations that publish advertiser-supported media may hesitate to continue asking for advertising dollars during an economic recession or crisis, but as Sir Martin Sorrell of WPP noted in 2009 , it often costs firms more in the long run to recover the resulting lost ground. Use online media to communicate more. Want proof ?
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