article thumbnail

Membership Marketing: Ten Year Retrospective

Membership Marketing

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.

article thumbnail

Eric Lanke: Bucking the Trend

Eric Lanke

Membership retention, membership recruitment, sponsorship, annual meeting attendance, attendance at other education seminars, advertising, product sales, and volunteer participation. After peaking in 2009 or 2010, every issue shows fewer and fewer people expressing concern. Everyone Is Responsible for Member Recruitment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jeffrey Cufaude, Idea Architects: Six Principles for Harnessing.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. While Tulgan and Peters are both talking about paid staff in the new economy, associations and other organizations would be wise to note the relevance of their thinking for recruiting, developing, and rewarding volunteers.

article thumbnail

Time to get in the game. There’s a game being played?

YourMembership

Elizabeth Engel, MA, CAE recently spoke at our customer conference, Xperience2014 on this very topic. More than 40 percent of association professionals indicated that identifying, recruiting, and retaining qualified personnel as an issue most likely to affect their members in 2014. Case in point is the Florida Bar Association.

Florida 150
article thumbnail

Jeffrey Cufaude, Idea Architects: Thinking Differently About.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Theres an i nteresting post (and the beginning of a conversation) going on over at the Acronym blog , focusing on volunteer recruitment and diversity. July 29, New Orleans, NYIB Leadership Pre-Conference.

article thumbnail

Getting Married to Membership May Require Engagement First

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? July 29, New Orleans, NYIB Leadership Pre-Conference. 14, Santa Fe, ISAS Admissions Conference.

article thumbnail

How to Drive Engagement with Data-Driven Email Campaigns

Association Briefings

Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. recruiting new members. But its reign is over.” This spawned the mantra “Email is dead.”

How To 52