Remove 2009 Remove Marketing Remove Member Engagement Remove Revenue
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Disruptive Associations

Potomac Core

In what appears to be a low growth scenario, how and to what extent can Associations be transformed into market disruptors that support market growth? Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Market Disruption.

eBook 100
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Members Hire Relevant Associations

Potomac Core

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. From 2009 forward, leading Associations find ways to maintain their relevance and are perceived as the Industry or the Profession. The most recent Convention had record setting attendance.

Survey 158
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Association Brain Food Weekly: 5.1.20

Reid All About it

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Hear about some major considerations for online engagement. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. More info/register. 1 CMP credit.

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Is it Time to Recession-Proof Your Association?

Associations Now

A sizable number of corporate CFOs believe one is coming in 2019 , the markets swooned in unsettling ways in recent weeks, and some who read the market see a slowdown of some sort in the offing. But according to ASAE research during the last recession, member engagement in virtual-only meetings never cracked 10 percent.

Revenue 74
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Stop Selling Stuff

Potomac Core

The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue. These approaches accelerate board engagement and make your board deliberations more strategic. WISP’s align with and drive business outcomes for industries.

eBook 119
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Private Equity Hires Associations, Private Equity Fires Associations

Potomac Core

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Earlier in his career, Caldeira worked firsthand with Private Equity while at Dunkin’ Brands (2007-2009). Private Equity Investment is Exploding. Lee Partners.

DC 132
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How to Drive Engagement with Data-Driven Email Campaigns

Association Briefings

Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. And let’s not forget, your members expect it. But its reign is over.”

How To 52