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The State of Social Media in Membership Marketing

Mizz Information

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. According to the Pew Research Project [PDF], 83% of internet users ages 18-29 use social networking sites.

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2013: A Millennial’s Perspective

Association Adviser

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Attempting to measure social media.

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Study: When People Go Online, Social Media Reigns

Associations Now

According to a new study, they spend more time browsing social media sites than they do visiting entertainment sites, shopping, consuming news, or looking at email. this translated to an average of 16 minutes per hour spent on social media—a small decrease from 18 minutes in 2011. In the U.S., In the U.S.,

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth Kanter

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Beth’s Blog, September 2011. Harvard Business Review, March 2013. SSIR Blog, January 2013. The professional tools for monitoring and analyzing social media data can be expensive and pose a steep learning curve.

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The Album’s Future: Where Taylor Swift and the RIAA See Eye-to-Eye

Associations Now

The trend is worsening, too: While there was just one million-seller in the first six months of 2012 and 2013 (the only other two years where that’s happened), both of those years had far more albums go gold during the period. One place where the RIAA particularly dovetails with Swift involves her take on marketing.

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6 Fundraising Platforms That Have Disrupted Charitable Giving Forever

Beth Kanter

Why Facebook is a Fundraising Game Changer: John Haydon, blogger and author of Facebook Marketing for Dummies , believes that without Facebook pushing the limits of how people use social media, fundraising wouldn’t be as social. Disrupting Fundraising Since: 2013. Booster launched its first campaign in 2013.

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SCD Group: 5 Articles for Association Executives: Best of the Week.

SCD Group

Hopefully, it was a good experience because, according to technology research firm Gartner, by 2013 more people will access websites with mobile phones than with desktop computers. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 ► 2011. (42).

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