Remove 2011 Remove 2013 Remove Marketing Remove Social Media
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The State of Social Media in Membership Marketing

Mizz Information

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. According to the Pew Research Project [PDF], 83% of internet users ages 18-29 use social networking sites.

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2013: A Millennial’s Perspective

Association Adviser

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Attempting to measure social media.

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Social Media Roundup: The Roots of Online Collaboration

Associations Now

More details in today’s Social Media Roundup: Ripens with age. Cool Infographic Friday] The History of Social Collaboration [link]. — Maddie Grant (@maddiegrant) September 13, 2013. MT @kzickuhr : 30% of social media users include their location in posts [link] 14% had "ever" done this in 2011.

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Study: When People Go Online, Social Media Reigns

Associations Now

According to a new study, they spend more time browsing social media sites than they do visiting entertainment sites, shopping, consuming news, or looking at email. this translated to an average of 16 minutes per hour spent on social media—a small decrease from 18 minutes in 2011. In the U.S., In the U.S.,

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Thanks For Playing: Looking into My Crystal Ball

Thanks For Playing

” They asked each speaker to answer (in 75 words or less) the question: What development, trend, or marketing innovation do you predict will be in place by the fall of 2012 to influence every direct marketer’s year-end planning? ► 2011. Alltop Social Media. SmartBrief on Social Media.

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth Kanter

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Beth’s Blog, September 2011. Harvard Business Review, March 2013. SSIR Blog, January 2013. The professional tools for monitoring and analyzing social media data can be expensive and pose a steep learning curve.

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Causes can energize associations while engaging members

SCD Group

While not a true cause marketing campaign, it is a mix of web/social media/print/TV, and more. Cause marketing represents a great program opportunity for trade associations and professional societies. but, for a multitude of reasons many organizations have not dipped their toes into the cause marketing realm.