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Thanks For Playing: A Recipe for Social Media ROI

Thanks For Playing

A Recipe for Social Media ROI. Return on Investment for social media is something all our organizations continue to struggle with. The Altimeter Group has heard your cries, and produced The Social Media ROI Cookbook as a result. The Social Media ROI Cookbook from Altimeter Group Network on SlideShare.

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You’ve Got to Read This: September 13, 2011

Reid All About it

Allison Boyer at the BlogWorld blog put together a collection of 25 social media posts everyone should read. It’s especially helpful if you’re new or rusty with social media. Are you sick of hearing about innovation? Although a buzz word, innovation is healthy for organizations. Save it for the weekend.

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Social Media for Associations: Challenges and Opportunities

Association Navigator

Associations and non-profits are very busy trying to figure out social media. The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing. Pre-social media, the way associations used the Internet was pretty straightforward; but that’s all changing now.

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Are You an Innovator or a Producer?

YourMembership

Are Innovation and Production at Odds? May 3rd, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends. HBR posted a good article recently about Why Managers Don’t Really Want to Innovate. The same can be said of innovation. It can be as easy as conversation.

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Blogging Elsewhere: Early May 2011

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It’s Time to Award Innovation in Associations. Social media pioneer Chris Brogan wrote earlier this year about online communities and “platform fatigue.” “We Tagged: Association , Community , Innovation , Membership , Twitter , Volunteers , Web and Social Media. How do your members compare?

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You’ve Got to Read This: February 10, 2011

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Innovation starts with self-critique (which is why it’s so rare) , says Peter Linett. His litmus test for innovation: “I ask myself whether it feels like it was designed by that kind of institution, within its traditions, values, and personality — its comfort zone. He’s right. Hire a chief content officer. Image by Nick Bygon.

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You’ve Got to Read This: January 18, 2011

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Clay Shirky ’s Foreign Affairs article, The Political Power of Social Media (registration required), is a fascinating read that rebuts and shreds Malcolm Gladwell’s view about the power of social media to facilitate change. Yes, it would be great if staff had the right mindset for innovation. That’s the challenge.