Eric Lanke

JANUARY 30, 2012

Monday, January 30, 2012. The Mind of the Community. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Understanding the mind of any community isnt something you can learn from someone else. ▼ 2012. (45).

Innovation 100

Innovation Newsletter Leadership Proposal 100

SCD Group

AUGUST 21, 2012

Tuesday, August 21, 2012. Schonher, vice president of Marketing General Incorporated, shared a summary of the 2012 Membership Marketing Benchmarking Report on m.asaecenter.org. Check out this new research from the Society of New Communication Research called The Social Mind. Strategy | Content | Discovery. ▼ 2012.

Social Media 40

Social Media Dallas America Committee 40

SCD Group

AUGUST 29, 2012

Wednesday, August 29, 2012. Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. “We see a strong future for the catalog, with this being one of many ways that we communicate with our customer.” Causeaholic.

Marketing 40

Marketing Columbus Ohio Tips 40

SCD Group

AUGUST 15, 2012

Wednesday, August 15, 2012. I came away with three key learnings that impact associations and our communications with members, with prospects, with the public. Labels: association communications , association leadership , associations , content marketing , SCD Group. Strategy | Content | Discovery. ▼ 2012.

Tips 40

Tips America Content Social Media 40

Associations Now

SEPTEMBER 18, 2014

Consumer Financial Protection Bureau’s (CFPB) complaints database using a strategy akin to a political campaign. Last month, the Financial Services Roundtable drew attention to a planned change to the U.S. Some members had anxiety. The bureau had complained publicly about the campaign soon after it was launched.

Report 40

Report Minneapolis Minnesota America 40

Associations Now

JANUARY 10, 2014

The World Wide Web Consortium, which has been considering controversial new digital rights management rules, says the Motion Picture Association of America—which has a vested interest in DRM—joined the group this week. Technology critics are skeptical. The W3C’s move to push for digital rights management in the HTML 5.1

America 40

America Proposal System Technology 40

SCD Group

AUGUST 1, 2012

Wednesday, August 1, 2012. This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX. Strategy | Content | Discovery. ▼ 2012. Chicken, Bus, Holland America & Associations: How.

Tips 40

Tips Marketing Social Media Dallas 40

SCD Group

AUGUST 5, 2012

Sunday, August 5, 2012. This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX. Labels: #ASAE12 LD3 , AMR Management Services , association communications , association marketing , Hugh Whaley , SCD Group.

Tips 40

Tips Marketing Dallas Social Media 40

SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. September 4-6, 2012. Strategy | Content | Discovery. Causeaholic.

Content 40

Content Columbus Ohio eBook 40

GlowGlobally

JANUARY 31, 2014

Thanks also go to our technical partner and expert, FairControl ( www.faircontrol.com ) – specialists in research, measurement, surveying and analysis of all types of marketing and communications activities that help render a brand more effective and directly accessible. Does Member Value Translate the Same Globally?

Member Engagement 60

Member Engagement Products America Marketing 60

SCD Group

AUGUST 14, 2012

Tuesday, August 14, 2012. Over the last few years, I’ve watched as many Boomers and others “mock” Millenials and Gen Yers and their “failure” to communicate because they are “always texting.” Strategy | Content | Discovery. Causeaholic. AMR Management Services. Stronger by Association.

St. Louis 40

St. Louis millennials Social Media Washington 40

SCD Group

AUGUST 20, 2012

Monday, August 20, 2012. Short, Sweet & Easy to Repeat: cornerstone to association communications. ” And, that sums up Carville’s message on messaging and communications. Labels: ASAE12 , association communications , association management , association marketing , James Carville , SCD Group. ▼ 2012.

Dallas 40

Dallas Social Media Tips Communications 40

SCD Group

AUGUST 22, 2012

Wednesday, August 22, 2012. 40% of Association Members’ Online Time is in Professional Communities [Research]. Guest post from Joshua Paul, director of strategy at Socious, a leading provider of private online community software to associations. Strategy | Content | Discovery. ▼ 2012. Newer Post.

Social Media 40

Social Media America Software Tips 40

SCD Group

AUGUST 30, 2012

Thursday, August 30, 2012. Here are some examples: · American Academy on Communications in Healthcare (AACH) wanted to reach chief medical officers at major medical centers. So, the organization explored a LinkedIn marketing strategy. · September 4-6, 2012. Strategy | Content | Discovery. ▼ 2012.

San Francisco 40

San Francisco Columbus Ohio Tools 40

SCD Group

MAY 23, 2012

Wednesday, May 23, 2012. By 2017 (just five years from now), millenials will have more spending power than any other generation in America. communication.” Strategy | Content | Discovery. ▼ 2012. Causeaholic. AMR Management Services. Stronger by Association. Generation Y. Millenials. Digital Natives.

millennials 40

millennials Tips Content Communications 40

SCD Group

JULY 4, 2012

Sunday, July 1, 2012. Wendy Clark SVP, Integrated Marketing Communications & Capabilities for Coca-Cola, mentioned having Lady Gaga’s manager, Troy Carter, talk to the company about this very issue. Strategy | Content | Discovery. ▼ 2012. Association Strategy: Hire Slower, Fire Faster. Causeaholic.

Case Study 40

Case Study Video Social Media Content 40

SCD Group

AUGUST 13, 2012

Monday, August 13, 2012. New additions to plans are content marketing strategies and incorporating social throughout your entire organization – see Spredfast white paper on that topic. 8 Build Twitter relationships by retweeting tweets from NYC Women in Communications Inc via Kellen Company. #9 Causeaholic. Newer Post.

Tips 40

Tips Marketing Social Media Tools 40

Associations Now

APRIL 28, 2015

Here are a few ASAE resources that might help get you going: “ To RFP or Not to RFP? ,” Jeff Waddle, Associations Now Guide to Consulting Services , November 2012. “ Survival Strategies for Your Tech RFP ,” Kevin Leonard and Dave Jaffe, asaecenter.org [ASAE membership required]. The dreaded RFP.

Proposal 40

Proposal Project Sample Process 40

Association Subculture

AUGUST 26, 2011

I am not going to get into a huge discussion about race relations in America. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ► 2012. (23). Im sure there are more comments on the way.

Association Management 100

Association Management United States Education Leadership 100

Eric Lanke

JANUARY 23, 2012

Monday, January 23, 2012. You can script the formation of strategy. This is where our illustrious leaders head off to their strategy retreats to develop their carefully laid plan that is then distributed to the worker bees for flawless execution. You Cant Script the Formation of Strategy. Eric Lanke. Leadership.

Guidelines 100

Guidelines Process Maryland Strategy 100

Association Subculture

DECEMBER 7, 2009

Of the United States of America? January 7, 2012 8:07 AM. January 8, 2012 2:47 PM. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). Peace Sells.But Whos Buying - Association Membership? If theres a new way.

United States 100

United States Price America System 100

Association Adviser

DECEMBER 17, 2013

The Material Handling Equipment Distributors Association (MHEDA) and the Associated General Contractors of America (AGC) are having great success with integrated marketing. Tracy Tompkins and Alex DeBarr talk more about integrated communications. How marketing integration works. How two associations are succeeding.

Marketing 60

Marketing Video Email Marketing Social Media 60

Associations Now

MARCH 13, 2014

Presenters at this year’s Great Ideas Conference shared several corporate campaigns and strategies that could provide lessons for associations. They all shared examples and lessons from for-profit content marketing strategies. Looking for new, engaging ways to distribute all that content you’re producing?

Content 40

Content Marketing Massachusetts Video 40

Association Subculture

APRIL 30, 2010

Corporate America wants to control not only access speed to the internet, but how fast things can move on the internet. Recently, on April 6, 2010, the DC Circuit Court of Appeals ruled in favor of Comcast and against the Federal Communications Commission. Labels: advocacy , communications , net neutrality , non-profit.

United States 100

United States Conference Leadership Education 100

Beth Kanter

NOVEMBER 4, 2013

During the 2012 Obama Campaign, the online team continually tested and refined their communications efforts. Ashley Meyers, Code For America (Development and Engagement Manager). Code for America helps governments become more connected, participatory, and more Lean through new opportunities for public service.

San Francisco 28

San Francisco America United States Price 28

Beth Kanter

JANUARY 14, 2014

Every time I have taught a social media and digital communications strategy over the past decade, I always include useful research studies about the who and how people are using these tools. For US nonprofits, we turn to the the Pew Internet and America Life for studies and audience research about the hyper-connected.

Social Media 28

Social Media Organization Class Project 28

SCD Group

JULY 19, 2012

Thursday, July 19, 2012. Instead of just communicating with donors, focus on having a strategic conversation around the shared values between your cause and them. I grew up on free lunch at school and support their goal to feed America’s kids ( and love their cause marketing! Strategy | Content | Discovery.

Case Study 40

Case Study Review America Content 40

GlowGlobally

APRIL 18, 2011

global association strategy, regional planning and local infrastructure to grow your business. In the West, Social Media tools provide an excellent platform for association communities to share ideas and comments and are helping organizations to increase their brand awareness, listen to customers and benefit from the power of viral marketing.

Social Media 60

Social Media United States Tools St. Louis 60

Association Subculture

JUNE 10, 2011

That's the challenge and corporate America which is who associations represent are not good at the long-term view. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ► 2012. (23).

Innovation 100

Innovation Cost System United States 100