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9 Strategies for Marketing Membership to Gen Z

Membersuite

Born between 1997 and 2012, they’re the largest generation in the U.S. 1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Segment your lists and tailor marketing emails and retargeting ads. Gen Z wants to make a difference.

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5 myths to avoid when marketing for associations

MultiBriefs

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

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Revenue Numbers Aren't Strategy

YourMembership

Numbers aren’t Strategy. April 17th, 2012 | Posted in Membership Management. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . After all, numbers aren’t strategy.

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Member Organizations: Listening Plus Action for Best Results

YourMembership

Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Whether you are a member-centric organization or a corporation, listening is not enough. Smith is the Director, Inbound Marketing at YourMembership.com. Corporate Responsibility.

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Membership Marketing Blog: Participation Grows for the 2012.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. Publications.

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Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. at Friday, May 25, 2012.

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Reads of the Week: August 31, 2012

Reid All About it

Steve Buttry may have written this post for journalists, but it shows the potential Twitter has for all kinds of professions and organizations, ahem, associations, I’m talking to you. I’m willing to bet that you’ll find something that resonates with your digital strategy in 10 Ways Twitter is Valuable to Journalists. Happy Friday!

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