Associations Now

JUNE 25, 2015

Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.

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Associations Now

JUNE 3, 2014

The value of personalization in member communication. Over at XYZ University , MemberWise’s Richard Gott discusses the rise of online personalization—in short, the move toward a more personal communication style. It’s a great strategy that makes it about them, not you. — Jeff Hurt (@JeffHurt) June 2, 2014.

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Associations Now

AUGUST 22, 2014

In her latest post on her Know Your Own Bone blog —pulled from a Blackbaud webinar she recently conducted—she breaks down several reasons why staff in all departments, particularly membership and fundraising, should care about communicating with members in digital channels. — MediaEdge (@AssocContent) August 21, 2014.

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Associations Now

APRIL 17, 2014

— Votenet Solutions (@votenet) April 16, 2014. Your association’s biggest unsung heroes may be on the Board Development Committee, or whatever you call the functioning body in charge of ensuring your board is as strong as it can be. Is your association’s voice a little uptight? ” Other Good Reads.

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Associations Now

JANUARY 13, 2016

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. GameStop launched PowerUp in 2010. Before that, its predecessor loyalty program, even with 1.9

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GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

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Higher Logic

MARCH 29, 2016

This community and member growth led THE LANDING to make some new and exciting changes — it has welcomed a new, dedicated community manager through Higher Logic’s Community Management Services, and recently launched a community ambassador program to further improve the member feedback cycle and engagement.

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Higher Logic

DECEMBER 22, 2015

He asked our five innovative community managers some tough questions, and they provided real answers. The Kick-Ass Community Managers. Ben Martin , CAE, Online Community Results. Matthew Coffindaffer , CAE, Manager, Volunteer Relations, ASAE: The Center for Association Leadership (ASAE).

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SCD Group

OCTOBER 7, 2014

Why is your content strategy failing? By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service.

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