Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

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Chicago Marketing DC Washington 40

Associations Now

SEPTEMBER 8, 2014

Driving revenue for your association takes more than a lucky break, so be sure to think through your strategy. Your strategy for raising nondues revenue can’t depend on hitting on a hot viral campaign. — John Ricco (@johnricco) September 8, 2014. — RealMatch (@RealMatch) September 8, 2014.

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Social Media Revenue Recruiting Recruitment 40

Membership Marketing

MAY 28, 2014

Additionally, our 2014 Membership Marketing Benchmarking Report highlights the mean renewal rate for individual membership associations is 76% and the mean for combination associations is 80%. Finally, offering a combination of membership may help with recruiting new members.

Products 40

Products Survey Recruiting Recruitment 40

Associations Now

OCTOBER 20, 2014

— Vicki Johnson (@vjmeetings) October 20, 2014. “A sponsorship that would be an automatic win for both a brand and the event would be one that can use creative marketing materials provided by the event itself,” she explains at Event Manager Blog. — Adrian Segar (@ASegar) October 20, 2014. ht @ ASegar ).

Social Media 40

Social Media Recruiting Recruitment Course 40

Associations Now

APRIL 18, 2014

Even with a comprehensive online community management strategy, your nonprofit organization can still isolate and disappoint its members. — MultiBriefs (@MultiBriefs) April 17, 2014. ” Check out her list over on the Multiview blog. Stay 10 Steps Ahead. link] #assnchat #MultiBriefsOC. Other Good Reads.

Recruiting 40

Recruiting Recruitment millennials Social Media 40

Associations Now

FEBRUARY 18, 2014

— Michael Tydings (@MJTydings) February 14, 2014. What do you think about this #membership recruitment strategy? — MultiView Partners (@MV_Partners) February 17, 2014. Learn more in today’s Social Media Roundup: Learn From GitHub. Know a coder or two? million code repositories. ht @ MJTydings ).

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Social Media Recruiting Recruitment Project 40

Associations Now

FEBRUARY 19, 2014

Take a few cues from Olympic athlete recruiters on creating your powerhouse team. Yet, according to Mashable contributor and ClearCompany CEO Andre Lavoie , recruiting the best of the best is easier said than done. What’s your no-show strategy? So why do attendees go AWOL? And how can you reduce no-shows at your events?

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Team Recruiting Recruitment Survey 40

Associations Now

MARCH 12, 2014

They can uncover positive and negative reviews, find ways to improve strategies, and strive to better appeal to potential members. Consider updating a little more regularly the things you do have control over like photo galleries and blog posts.”. — Tourisme Montréal (@MeetMontreal) March 11, 2014. Tweet of the Day.

Event Planning 40

Event Planning Recruiting Recruitment Review 40

Associations Now

SEPTEMBER 26, 2014

— Silverbear (@SilverbearLtd) September 26, 2014. But too often, acquisition efforts get more attention than retention efforts, according to a new blog post from Silverbear. Kenny’s blog. Wild Apricot’s Lori Halley points out the pitfalls of flashy strategy in short bursts. Other good reads.

New York 40

New York Social Media Recruiting Recruitment 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. ” Some 19 percent of business leaders expect to recruit a CDO in 2014, while 17 percent foresee a CDO appointment, according to a study by Gartner. It can help formulate marketing strategies.

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

MAY 14, 2014

Strategy, governance, and executive leadership. The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities.

Leadership 40

Leadership Class Committee Report 40

SCD Group

FEBRUARY 18, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “Looking Forward 2014” report, released last week. While he focuses on donors, the same strategies work for member recruiting and/or conference registration. On hiring more empathetic employees.

Email Marketing 40

Email Marketing eBook Communications Video 40

Associations Now

DECEMBER 9, 2013

That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud. That result surprised BlackBaud’s Frank Barry, who said the percentage seems high, considering that only about a quarter of organizations have documented their content strategy.

Content 40

Content Marketing Social Media Newsletter 40

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. Blog Recommended Reading' They take the summer off. A few might ask me for what book I am taking on my vacation. To purchase: [link].

Leadership 28

Leadership Recruiting Recruitment Price 28

Associations Now

MARCH 12, 2015

Earlier this year, a survey on social media usage from Pew Research Center found that, for the first time, more than half of young adults (ages 18-29) use Instagram, and, between 2013 and 2014, usage of the platform increased significantly in almost every demographic.

New York City 40

New York City Social Media New York Video 40

SCD Group

JANUARY 13, 2014

When I decided to move SCDdaily to a three days a week schedule, I assumed I would not include the readings of the week among those three blogs. Amazon ''Bar Raisers'' Put Recruits to Test By GREG BENSINGER via The Wall Street Journal In fulfilling online orders, Amazon is all about expediency. Exhibitors? Your brand? Your events team?

millennials 40

millennials Texas Content Marketing 40

Associations Now

JUNE 1, 2016

But the good news for you is that this online Membership Blog is a great outlet for bonus material from all that reporting, and that’s what you get today. In a recruitment scenario, that’s hypothetical value for prospects, if they join. “That’s sort of part of our enhancement strategy, to do a check-in.”

Recruiting 40

Recruiting Recruitment Report Course 40

Beth Kanter

APRIL 8, 2014

This guest post from Marika Lynch shares some of the most recent lessons learned about Giving Days and was also published on the Knight Foundation blog. What’s the best way to recruit and train volunteers on a Giving Day? New Tips From the Giving Day Playbook on Crowdfunding Campaigns by Marika Lynch.

Tips 28

Tips Wichita Case Study Kansas 28

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more.

Video 52

Video Marketing Recruiting Recruitment 52

Associations Now

OCTOBER 29, 2014

— Lowell Aplebaum, CAE (@Lowellmatthew) October 29, 2014. That’s one of the arguments RealMatch’s Carole Oldroyd makes on the company’s Recruitment Advisor blog. FYI, bookworms: Check out how the International Reading Association handles its social media strategy over at SocialFish.

Strategy 40

Strategy Marketing Social Media Recruiting 40

Beth Kanter

NOVEMBER 7, 2014

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. Mark Flannagan (@MarkFlannCEO) November 6, 2014. If you blog, then link to that and update regularly. Click to see full infographic.

Social Media 28

Social Media Case Study Recruiting Recruitment 28

Beth Kanter

APRIL 10, 2014

” This blog shares some thoughts about this project and I have to give it a big round of applause. Staffing Support :: advising on staffing structures, integration efforts, and hands-on support with talent recruitment and hiring. It’s open for comments and feedback right now – or “applause.”

Innovation 28

Innovation Technology Analysis Social Media 28

Association Adviser

MAY 20, 2014

While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.” Is technology a department, a strategy or something in between? Is technology a department, a strategy or something in between?

Technology 60

Technology How To Video Social Media 60