Membership Marketing

APRIL 2, 2014

The theme for the 2014 Membership Marketing Benchmarking Report is the continued positive growth in association total membership numbers. Interestingly, the growth again this year did not come from increased renewal rates, but from higher levels of new member recruitment. 2014 Benchmarking Survey'

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YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Petersburg, FL. Your association should be thinking in terms of Return on Engagement when it comes to social media and online communities.

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Associations Now

APRIL 3, 2014

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. — Amanda Kaiser (@SmoothThePath) April 2, 2014.

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Associations Now

MAY 11, 2015

If the findings of online volunteer recruiting platform VolunteerMatch are any indication, organizations should expect a brighter future for volunteer engagement. billion benefit resulting from VolunteerMatch users in 2014. .” billion benefit resulting from VolunteerMatch users in 2014. Other Good Reads.

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Membership Marketing

MAY 28, 2014

Additionally, our 2014 Membership Marketing Benchmarking Report highlights the mean renewal rate for individual membership associations is 76% and the mean for combination associations is 80%. Finally, offering a combination of membership may help with recruiting new members.

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Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. That’s down from the 53 percent that experienced growth in 2014. The study also includes data on recruitment, awareness, social media work, paid dues structures, and association management.

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Associations Now

OCTOBER 20, 2014

— Vicki Johnson (@vjmeetings) October 20, 2014. “A sponsorship that would be an automatic win for both a brand and the event would be one that can use creative marketing materials provided by the event itself,” she explains at Event Manager Blog. — Adrian Segar (@ASegar) October 20, 2014. ht @ ASegar ).

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Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. Define Awareness and Recruitment Strategies. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

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Associations Now

SEPTEMBER 8, 2014

— John Ricco (@johnricco) September 8, 2014. In a blog post for the company’s Partners Preceptors blog, Ricco breaks down what you should be thinking about when building your association’s affinity programs, from concept to due diligence. — RealMatch (@RealMatch) September 8, 2014.

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Associations Now

JULY 10, 2015

Is a conference newspaper, blog, or news show the best way to cover your association’s convention? Keeping your conference news to an electronic format like a blog can save your association money on printing and delivery costs. It’s all about that blog. I’ve asked the question before, “ Does your conference need its own blog ?”

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Eric Lanke

OCTOBER 24, 2016

The “means” employed to achieve the association’s “ends” are the responsibility of the CEO and the staff members and association volunteers he or she assigns and recruits to assist him or her. Tactical responsibility is delegated to the CEO. You can follow him on Twitter @ericlanke or contact him at eric.lanke@gmail.com.

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Technology Strategy Examples Cost 100

Associations Now

MARCH 14, 2014

Reflecting on her presentation at the 2014 ASAE Great Ideas Conference with Socious’ Joshua Paul on her Mizz Information blog , McGary explains that to keep members coming back for more, association employees should commit themselves to more active participation, cross-promotion, volunteer collaboration, and other actions. “A

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Associations Now

FEBRUARY 18, 2014

— Michael Tydings (@MJTydings) February 14, 2014. What do you think about this #membership recruitment strategy? — MultiView Partners (@MV_Partners) February 17, 2014. Learn more in today’s Social Media Roundup: Learn From GitHub. Know a coder or two? million code repositories. ht @ MJTydings ).

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Associations Now

SEPTEMBER 3, 2015

If you’re searching for a new position and bouncing from job board to job board, you may be missing opportunities (think social media and creating your own blog) to help in the process. A finding backed up by a 2014 study by Jobvite [PDF] that found 94 percent of recruiters use LinkedIn as part of their recruitment efforts.

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Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Incline Marketing (@InclineMktg) March 19, 2014. The professionals on the Incline Marketing blog offered up five reasons why your nonprofit organization should use Pinterest to spread its message. A Pin Is Worth a Thousand Words.

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Social Media Strategy Recruiting Recruitment 40

Associations Now

APRIL 18, 2014

— MultiBriefs (@MultiBriefs) April 17, 2014. ” Check out her list over on the Multiview blog. Eventbrite Community Manager Sara Altier recommends that event planners recruit a social media expert to monitor hashtags, share photos, and schedule content in advance. Stay 10 Steps Ahead. link] #assnchat #MultiBriefsOC.

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Associations Now

FEBRUARY 19, 2014

Take a few cues from Olympic athlete recruiters on creating your powerhouse team. Yet, according to Mashable contributor and ClearCompany CEO Andre Lavoie , recruiting the best of the best is easier said than done. So why do attendees go AWOL? And how can you reduce no-shows at your events? Who is not showing up?”

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Associations Now

NOVEMBER 26, 2014

percent in 2014—a huge comedown from the 52.5 — MediaEdge (@AssocContent) November 25, 2014. The idea, writes Recruitment Advisor ‘s Mary Hiers , is to create a hook that gives people something they need just when they need it. The Zapier blog has some tips to make them work better for you.

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Associations Now

SEPTEMBER 26, 2014

— Silverbear (@SilverbearLtd) September 26, 2014. But too often, acquisition efforts get more attention than retention efforts, according to a new blog post from Silverbear. Kenny’s blog. Read our thoughts: [link] #assnchat. It costs a lot more to find a new member than it does to keep a current one.

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Associations Now

MARCH 12, 2014

“Your website is key to visibility these days,” Hill writes, “and if your association isn’t appearing at all in search engines something’s wrong and it may be seriously crippling your chances at visibility, marketing, and recruitment. — Tourisme Montréal (@MeetMontreal) March 11, 2014. Tweet of the Day.

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Event Planning Recruiting Recruitment Review 40

Associations Now

SEPTEMBER 28, 2016

To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog.

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Associations Now

APRIL 25, 2014

— BizBash (@BizBash) April 24, 2014. From leaving guests to their own devices to sending nonstop emails to your team, Event Manager Blog editor Julius Solaris lists several event planning no-nos to avoid. Recruiting your office rock stars was just the first step. Dream Within the Realms of Reality.

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Associations Now

OCTOBER 20, 2014

Recruitment Advisor , the blog for the job board platform RealMatch , has a useful guide on how publishers and associations involved in the publishing game can get their programs off the ground. — Samantha Mansfield (@SnMansfield) October 20, 2014. . “Among social networks, only Facebook, with its 1.3

Recruiting 40

Recruiting Recruitment Software Project 40

Associations Now

APRIL 9, 2015

A recent survey of academics found that word-of-mouth marketing can play a significant role in helping to recruit them into scientific societies. According to the “ 2014 Membership Marketing Benchmarking Report ” [PDF] from Marketing General, Inc., Not sure how? Here are some words of advice from three marketing insiders.

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Tips Marketing Social Media Survey 40

Associations Now

APRIL 14, 2014

Similarly 44 percent who reported an increase in recruitment spending and 39 percent who reported an increase in onboarding and engagement spending saw an increase in renewals.” — Julius Solaris (@tojulius) April 14, 2014. ” The results from the full report will appear in June. Tweet of the Day.

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Washington Report Recruiting Recruitment 40

SCD Group

FEBRUARY 18, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “Looking Forward 2014” report, released last week. While he focuses on donors, the same strategies work for member recruiting and/or conference registration. On hiring more empathetic employees.

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Email Marketing eBook Communications Video 40

Associations Now

JULY 25, 2014

In a blog post, Twitter VP of Diversity and Inclusion Janet Van Huysse said the company has made strides in improving diversity, noting its work with outside groups, as well as groups within the Twitter offices meant to bring together diverse employees. — TRAVIS Inc A/V (@TRAVISInc) July 24, 2014. Stop Ambushers.

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Industry Recruiting Recruitment Survey 40

Associations Now

MAY 14, 2014

The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities. Sound familiar? CEO Participation.

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Association Adviser

JANUARY 21, 2014

.” ZDNet cites Gartner Vice President and Analyst Debra Logan in one of its blogs: “Data chiefs tend to have a more compliance-focused role and are emerging, for example, in banking and insurance and in companies with a burden of litigation and regulation.”

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North Carolina Tools Analysis United States 60

Associations Now

DECEMBER 9, 2013

That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud. Professionals from smaller nonprofits, meanwhile, were more likely to use content marketing to recruit volunteers than those from larger organizations (45 percent vs. 26 percent).

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Content Marketing Social Media Newsletter 40

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. Blog Recommended Reading' They take the summer off. A few might ask me for what book I am taking on my vacation. Yes you read that correctly, a week.

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Leadership Recruiting Recruitment Price 28

Beth Kanter

APRIL 8, 2014

This guest post from Marika Lynch shares some of the most recent lessons learned about Giving Days and was also published on the Knight Foundation blog. What’s the best way to recruit and train volunteers on a Giving Day? New Tips From the Giving Day Playbook on Crowdfunding Campaigns by Marika Lynch.

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Associations Now

JUNE 1, 2016

But the good news for you is that this online Membership Blog is a great outlet for bonus material from all that reporting, and that’s what you get today. In a recruitment scenario, that’s hypothetical value for prospects, if they join. And that meant changing which benefits it promoted most to that group.

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Recruiting Recruitment Report Course 40

SCD Group

JANUARY 13, 2014

When I decided to move SCDdaily to a three days a week schedule, I assumed I would not include the readings of the week among those three blogs. Amazon ''Bar Raisers'' Put Recruits to Test By GREG BENSINGER via The Wall Street Journal In fulfilling online orders, Amazon is all about expediency. Exhibitors? Your brand? Your events team?

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millennials Texas Content Marketing 40

Associations Now

MARCH 12, 2015

Earlier this year, a survey on social media usage from Pew Research Center found that, for the first time, more than half of young adults (ages 18-29) use Instagram, and, between 2013 and 2014, usage of the platform increased significantly in almost every demographic.

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Higher Logic

JANUARY 29, 2019

Read this : Blog Post - 5 Steps for Evaluating and Optimizing Your Member Engagement Strategy. Read this: Blog Post - Why You Should Be Segmenting Your Members By Data Rather Than By Type. Read this: Blog Post - Member Retention in 2019: Why They Leave and 3 Ways to Keep Them. Match their needs with the benefits you can offer.

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MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Why is Video Marketing Important for Associations?

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