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Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. Learn how to build your customer journey map with these seven online community touchpoints. Streamline Customer Onboarding.

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What will 2016 bring for associations?

Aaron Wolowiec

As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. So, will there be an uptick in swapping of online materials and open source documents? Or it learns how to better network. So we’ve covered learning and networking.

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The Quantified Community

Higher Logic

How do you increase your community’s value? Rachel Happe, Principal and Co-Founder of The Community Round Table , shared these five points during her 2015 Super Form keynote speech: 1. Maybe even make a downloadable playbook that outlines, in detail, how to behave and how to handle conflict.

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European Ad Groups Work to Define Viewability Standards

Associations Now

And that’s why a coalition of European ad groups, including Interactive Advertising Bureau Europe (IAB Europe), World Federation of Advertisers (WFA), and the European Association of Communications Agencies (EACA), have been taking on this problem, first launching the European Viewability Steering Group in 2015.

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Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. She was recently named one of 40 top social marketing masters worldwide by Forbes.

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Monday Buzz: Prince, NABJ, and the Expectation Gap

Associations Now

on how to think like a futurist @ASAEannual #asae15 pic.twitter.com/yqDYI38vZc. — Heather Pownall (@HeatherPownall) August 10, 2015. When attending a conference like ASAE’s Annual Meeting & Exposition , some people type up notes in a Word document and others scribble a few words in a bulleted list.

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Keep Your Strategic Communications Plan Alive

Associations Now

At worst, you will have spent hours creating a document doomed to sit on a shelf collecting dust. Your plan needs to identify your association’s competitive edge and outline how you can capitalize and protect it. An effective strategic communications plan is a living document. Buy-in from the C-suite. .”