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Monday Buzz: How to Improve Your Event Photography

Associations Now

Plus, The New York Times ranks by engagement, not audience. “Even if you are planning to frame the formal photos, you may use the candid shots for future marketing publications or social media messaging,” White adds. For this New York Times feature , it’s all about engagement, not clicks.

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Study: Business Travel and Its Costs Are on the Rise

Associations Now

Forecasts from a New York University professor predict record increases in both room rates and hotel real estate. Similar to “ Shadow IT ,” employees are taking advantage of technology for more control over their work and life. Hanson estimates that 2015 will be a record year for capital expenditures , as well.

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Virtual Reality: A New Reality for Meetings and Destinations

Associations Now

Thanks to consumer interest, an immersive experience, and low-cost headsets, virtual reality may become a mainstream feature of association meetings and destination marketing. Perhaps you were one of the lucky 1 million New York Times subscribers who received virtual reality viewers last fall, thanks to a collaboration with Google.

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Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. She was recently named one of 40 top social marketing masters worldwide by Forbes.

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Who Needs a Front Desk? Starwood Hotels Launches Keyless Entry at Hotels

Associations Now

By early 2015, the chain plans to offer Bluetooth-enabled mobile key technology in 150 hotels. On Monday, Starwood Hotels announced that through an update to its Starwood Preferred Guest (SPG) app, it would start rolling out keyless room entry at its chains by early 2015. The keycard may soon be a thing of the past.

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Meeting Activities to Foster Team-Building

Associations Now

But, it turns out Dig This also says markets itself as a team-building activity for companies and will custom design tasks to fit what organizations are looking to accomplish—whether building better communication or generating camaraderie. According to an article in the New York Post , the growth of these venues has been exponential.

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Thursday Buzz: Vertical Video Is OK

Associations Now

We may be used to horizontal video, but, thanks to mobile technology, vertical video is no longer a crime. — The IMEX Group (@IMEX_Group) August 27, 2015. Matthew Brodsky at CMSWire shares several ways to make multinational marketing happen—offering up tips by Cloudwords CEO Scott Yancey.

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