WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Membership Marketing

DECEMBER 2, 2016

For the upcoming year, Aptify just released a report titled, Top Association Management Predictions for 2017. In 2017, membership will continue to be the glue that enhances networking, information distribution, and sales for associations. I was asked to provide my perspective on where membership is headed. It is a good read.

Association Management 40

Association Management Report Marketing Content 40

Membership Marketing

JULY 13, 2018

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

Report 60

Report Marketing Recruiting Recruitment 60

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Event apps. On the side, sauté asparagus with lemon zest and parmesan. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Higher Logic

MARCH 6, 2018

Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. Use your executives’ profiles to post blogs and announcements. Do they want to know more about trends in the market and what your members want? It’s a critical component of success.

How To 266

How To eBook Software Library 266

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation. Event Tech Tribe Unite 2017 (Washington DC). Tue 6/6 at 1:30 p.m. media research, Cision.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

NOVEMBER 17, 2017

Ok, so you’re on board with content marketing, but then you run into the silo problem. Marcia Riefer Johnston at Content Marketing Institute writes about tearing down silos to create a culture of content. American Engagement Index 2017: Increasing ROI. Presenters: Peggy Hoffman, president, Mariner Management & Marketing.

Revenue 178

Revenue Conference Education Content 178

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

DC 150

DC Washington Innovation Price 150

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Tue 11/29 – Toolkit of the Month: Blogging Maturity Assessment. Randy Lieberman, Foundation Marketing Group. Tue 11/29 at 2 p.m. – More info/register.

DC 184

DC Project Ohio Washington 184

Slice-Works

JANUARY 11, 2017

What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more in paid social and I think that trend will continue into 2017″ says William Harris, Ecommerce Growth Consultant at Elumynt.com. “It’s not enough to simply pay for ads on Google Shopping.

Social Media 28

Social Media Video millennials Strategy 28

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Quick hits. This is so me.

LMS 361

LMS Revenue Tips America 361

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Tue 11/29 – Toolkit of the Month: Blogging Maturity Assessment. Randy Lieberman, Foundation Marketing Group. Tue 11/29 at 2 p.m. – More info/register.

DC 150

DC Project Ohio Washington 150

Reid All About it

JUNE 9, 2017

.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Host: Marketing General Incorporated. Host: Marketing General Incorporated. Host: American Marketing Association.

DC 150

DC Marketing System Report 150

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. The Canadian Anti-Spam Law: Are You Compliant in 2017? Webinar Benchmarks Report 2017. Have no fear. CAE credits.

DC 150

DC Washington America eBook 150

Membership Marketing

SEPTEMBER 29, 2017

So here is a webinar where you can voice the questions that are impacting your membership like: · How is digital marketing being used to get and keep members? · What data analytics tools can be used in membership marketing? The webinar is on Tuesday, October 17, 2017, at 1:00 p.m. How do you overcome email fatigue?

Marketing 40

Marketing Recruiting Recruitment Tools 40

Association Success

OCTOBER 15, 2020

At least 112 million Americans have listened to podcasts , a figure up 11 percent from 2017, with 67 million listening to podcasts every month. First look at market research. Opportunity to send out surveys or marketing materials to members. This blog was originally published by CIMATRI. Access to pertinent industry data.

Revenue 148

Revenue Directory Certificate Cost 148

Associations Now

JANUARY 27, 2020

For some, the social media platform is no longer a part of their marketing plans. With concerns over privacy and cost effectiveness, some organizations have cut Facebook out of their marketing strategies, Inc. As a result, these organizations have shifted their marketing efforts to other platforms. s Christine Lagorio-Chafkin.

Social Media 93

Social Media Cost Price Content 93

Reid All About it

DECEMBER 16, 2016

Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” What Does 2017 Hold for Chapters? Follow Blog via Email. If not, I’ll meet you back here in the New Year.

Project 150

Project Technology Conference Recruiting 150

Reid All About it

AUGUST 25, 2017

Follow that link to Amanda’s blog to learn how your association can participate and find out more about this important survey. Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market. – Top Social Media Tools to Boost Your Event Marketing. 1 CMP credit.

Social Media 153

Social Media Survey Tools Innovation 153

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services. Digital Marketing: Research. For many organizations, digital marketing is a new undertaking. SURGE 2017.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Hear about the communication challenges facing associations, according to the 2017 Association Communications Benchmarking study, and recommendations to help you improve your communications program as you head into 2018. Follow Blog via Email.

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

DECEMBER 16, 2016

Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” What Does 2017 Hold for Chapters? Follow Blog via Email. If not, I’ll meet you back here in the New Year.

Project 150

Project Technology Conference Recruiting 150

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks (published late Friday morning), or my list of recommended ebooks on sale at Amazon.

DC 225

DC Washington millennials Chicago 225

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. LMS profile.

Revenue 230

Revenue Certificate Learning Management System Course 230

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Presenters: Aiden Callery, marketing manager, ASHA. Leslie Katz, director, brand marketing, ASHA.

LMS 150

LMS Arlington Content Review 150

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Presenter: Anna Toon, learning product marketing manager, Abila. How to Build an Engagement Driven Demand Generation Strategy in 2017. 1 CAE credit. Duration: 1 hour.

DC 153

DC Content Education Software 153

Reid All About it

OCTOBER 20, 2017

Hear how an association’s in-district activities program successfully organized almost 650 congressional activities, and how the 2017 political environment has affected one association’s GR program. Master Event Marketing: the Prequel, the Sequel, and the Show. Host: Event Manager Blog. 1 CAE credit. More info/register.

DC 150

DC Washington Social Media Tools 150

Associations Now

MARCH 7, 2019

Also: Market your educational offerings to employers. Key findings show that social media is a saturated market. About 79 percent of Americans say they have used social media, a number that’s up from last year’s 77 percent, but one that’s still down from the 80 percent peak in 2017. They have the power of the purse.

Social Media 91

Social Media Certificate Survey Education 91

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

LMS 150

LMS System Survey Email Marketing 150

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Presenters: Aiden Callery, marketing manager, ASHA. Leslie Katz, director, brand marketing, ASHA.

LMS 150

LMS Software Arlington Cost 150

Reid All About it

DECEMBER 22, 2017

Since it’s the season to be merry, here are 99 reasons why 2017 was, in fact, a good year. Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. – Structured Content- A Marketer’s Secret Weapon.

Nashville 153

Nashville Chicago DC Maine 153

Reid All About it

SEPTEMBER 1, 2017

You may want to find out after reading this interesting report from Billhighway about hundreds of calls they made to associations for a market research project. WBT Systems explains how your association can use the power of social proof to market your online learning programs. Webinar Benchmarks Report 2017. Do you really know?

Content 150

Content Software Project Marketing 150

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap).

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195