Higher Logic
OCTOBER 30, 2018
New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community.". Zenoss debuted its new community in April 2017 at its annual conference, GalaxZ, complete with an updated brand and a new crowdsourced community name, courtesy of its Austin roots: TechZen.
Higher Logic
AUGUST 9, 2018
The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.
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Spark Consulting
MAY 11, 2020
A case study with the Institute of Food Technologists. An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary. The whitepaper includes: An association content curation maturity model.
Portage Group
JANUARY 10, 2017
This interactive session will challenge participants to address a case study derived from true association examples of transformational change. It's the central question in today's strategy sessions: What must your associations do to thrive -- not just survive -- in the next decade and beyond? See you there!
Association Success
OCTOBER 4, 2018
The technological and innovative competition confronting association revenue streams requires a comprehensive strategy – including strong corporate partnerships. Below, they share strategies for sustainability in the face of competition. Creating a comprehensive strategy for your organization is critical.
Higher Logic
MAY 15, 2018
Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. Marketing is the most common owner of online communities, according to the 2017 Business Impact of Online Communities Study. Every business project needs an owner. They’re entire teams or departments.
Reid All About it
JUNE 2, 2017
Event Tech Tribe Unite 2017 (New York). Tell us what you think it means to be an event professional in 2017, help us shape the Tribe manifesto for the future, share your knowledge about creating awesome events, learn from our speakers and each other, and leave with new ideas, connections and insights. Tue 6/6 at 1:30 p.m. 1 CMP credit.
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