Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

Report 49

Report Marketing millennials Directory 49

Blue Sky eLearn

NOVEMBER 22, 2017

According to a 2017 ATD Report , 81% of adopters cited this as the most common application. Another application of microlearning is what is referred to as ‘just-in-time content’. This is easily digestible content that a learner can use to brush up on a skill before completing a task. Reinforce or supplement formal training.

millennials 234

millennials Content Software Conference 234

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Event Tech Tribe Unite 2017 (New York).

Raleigh 150

Raleigh Chicago DC Washington 150

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Helping members find information quickly (39 percent) – A plan is needed to organize existing content, and easily categorize and organize new content. The first step most associations take when forming a content plan is: What topics should we cover?

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Helping members find information quickly (39 percent) – A plan is needed to organize existing content, and easily categorize and organize new content. The first step most associations take when forming a content plan is: What topics should we cover?

Communications 60

Communications Content Survey Social Media 60

WBT Systems

JANUARY 3, 2017

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. Take a look at the Top Association Management Predictions for 2017 from 13 experts, in this report from Aptify.

Technology 210

Technology Learning Management System Certificate System 210

.orgSource

MARCH 20, 2023

One example of this phenomenon that comes to mind is how we will all need to respond to improved AI technology and greater opportunities for customer service and personalization. Back in 2017, a Wipro study found that one in five executives secretly believed that digital transformation initiatives in their companies were a waste of time.

Leadership 88

Leadership Process LMS Technology 88

Higher Logic

MARCH 6, 2018

Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. Executives who regularly make community part of their workflow, create content, and respond to discussions are more likely to have best-in-class communities. It’s a critical component of success.

How To 266

How To eBook Software Library 266

WBT Systems

DECEMBER 5, 2017

With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins.

LMS 150

LMS System Survey Email Marketing 150

Idea Architects

JULY 6, 2017

I have a fair amount to say on the topic, so I am going to create a PDF or short ebook with more guidance and examples. I am looking at a half-day session the morning of Monday, November 6, with content for those having intermediate or advanced facilitation skills and experience. I hope to have it done by year's end.

Indianapolis 60

Indianapolis eBook DC Leadership 60

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. Segment your content. In Part 3 of our 2017 Association Communications Benchmarking Study series, we told you that different groups of members have different information needs. Young professionals represent a group qualified for tailored content.

Charlotte 118

Charlotte Indiana Communications millennials 118

Blue Sky eLearn

MAY 29, 2018

The second notable study was conducted by Salesforce and reflects data from 2017. Reading text or watching videos requires a good deal of concentration because you need to use your eyes to absorb the content. In descending order, the three most listened to genera of podcasts are comedy, education, and news.

millennials 136

millennials America Education Content 136

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Blue Sky eLearn

MAY 15, 2017

The most effective webinar titles and subtitles work together to answer three critical questions that your prospects have: What is the topic or focus of the webinar content? This means that you can talk about the content of your webinar from the angle of avoiding pain – or of seeking pleasure. 3 Key Questions to Answer. Who is it for?

Content 126

Content Examples Marketing Strategy 126

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? For example, the top ten blog posts in 2016 were: Why Digital Badges are the Future of Association Education. Learning Content Curation for Association Member Education. Looking Ahead to 2017.

Learning Management System 150

Learning Management System LMS System Certificate 150

Higher Logic

OCTOBER 5, 2017

He’s going to take Super Forum 2017 attendees through a deeper dive into his research, but we wanted to share with you a Q&A before then. stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories, which make up the formula for viral content. Why people share and using that to craft contagious content.

Marketing 184

Marketing Pennsylvania Social Media Content 184

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. Brand Recognition: Anybody can sell educational content.

LMS 252

LMS Certificate Library Education 252

Associations Now

MAY 15, 2019

In the online advertising world, organizations often have little say about where their ads appear, but having ads show up next to violent content or articles that run counter to your mission can tarnish your reputation. In that research , the company showed 2,300-plus consumers ads paired with either safe content or unsafe content.

Content 88

Content Examples Industry Report 88

Association Adviser

MAY 23, 2018

Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Source: 2017 Association Communications Benchmarking Survey.

Revenue 69

Revenue Survey Communications Newsletter 69

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

Reid All About it

SEPTEMBER 1, 2017

Silos are especially frustrating when you think about all the content produced across a typical association—conference sessions, website, emails, publications, reports, and so on—but they don’t have a coordinated approach to using it. Learn how to tear down silos and create a culture of content from the Content Marketing Institute.

Content 150

Content Software Project Marketing 150

Reid All About it

JUNE 23, 2017

Review new research that defines the critical actions learners rely on while consuming educational content. How to Build an Engagement Driven Demand Generation Strategy in 2017. Presenter: Mark Bornstein, VP of content marketing, ON24. Share an example of your organization’s most successful (unique) corporate partnership.

DC 153

DC Content Education Software 153

Higher Logic

OCTOBER 18, 2018

Marketing automation, on the other hand, is a way to look comprehensively at your audience’s behavior, from email to website to social media , and send them relevant content based on their demonstrated interests. Reach Your Audience with the Right Content. You’re seeing the leaves in all their detail and color.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

.orgSource

AUGUST 21, 2023

When we began that project in 2017, we knew business was changing quickly. When you cultivate the zeal for discovery and use innovation like an entrepreneur, your example ignites that excitement across the organization. Our research included interviewing thought leaders, organizing think tanks, and surveying professionals.

Leadership 68

Leadership Innovation Project Analysis 68

Forj

NOVEMBER 10, 2017

On October 5 th , 2017, the Department of Defense announced that its eLearning curricula would adhere to xAPI standards rather than the more traditional SCORM standards of the eLearning industry. For example, you may want to send a statement for each five seconds of video a learner watches (or, at the very least, has playing on the screen.)

Authoring Tools 79

Authoring Tools LMS Tools Content 79

Aptify

JULY 9, 2021

Chapters can pull reports and access content through the online portal, making them more self-sufficient and better able to run local member recruitment campaigns. Mobile web traffic has consistently accounted for about half of all global web traffic since early 2017. Offering mobile access. Younger generations simply expect it.

Membership Management 72

Membership Management Software Member Engagement Recruiting 72

Reid All About it

JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). 2021 has seen a 250% increase in anti-transgender discriminatory bills introduced at the state level since 2017, when many people first remember hearing about “bathroom bills.” Quick hits. This is so me. Erica Sloan, Well + Good ).

LMS 361

LMS Revenue Tips America 361

Associations Now

MAY 26, 2017

For instance, you can curate the best content from the event. Then you take that curated content, and you actually send it out to people,” Aggarwal said. “It But a curated content package is only one way to extend your attendees’ post-conference glow. 2017 #smsfassoc National Conference wrap-up video.

Conference 82

Conference Library Video Content 82

Association Adviser

NOVEMBER 17, 2017

Part 2 of our 2017 Association Communications Benchmarking Study series. Recently, we conducted our 2017 Association Communications Benchmarking Study , and in reviewing the results, we learned that 84 percent of respondents believe they are good at creating relevant content. How frequently they want to receive your content.

Survey 61

Survey Communications Content Resources 61

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Presenter: Jamie Bradley, content marketing strategist, Emma.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Presenter: Jamie Bradley, content marketing strategist, Emma.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 27, 2017

Sue Pelletier (moderator), content director, MeetingsNet. – Rebroadcast: PCMA Convening Leaders LIVE 2017. It’s still the beginning of 2017 and you might be scratching your head on where to begin with your chapters. Not sure which email content, design, subject line or send time will yield the best results?

Social Media 150

Social Media Case Study Washington Florida 150

Reid All About it

JANUARY 27, 2017

Sue Pelletier (moderator), content director, MeetingsNet. – Rebroadcast: PCMA Convening Leaders LIVE 2017. It’s still the beginning of 2017 and you might be scratching your head on where to begin with your chapters. Not sure which email content, design, subject line or send time will yield the best results?

Social Media 150

Social Media Case Study Washington Florida 150

Nimble AMS

APRIL 14, 2020

In 2017, Community Brands , the leading provider of cloud-based software to associations, nonprofits, faith-based groups, and K-12 schools, acquired Nimble AMS. We moved away from the other AMS that we were selling and went full force into selling, implementing, and supporting Nimble AMS. It was well received. Why enterprise platforms rule.

Software 78

Software Association Management System Class 78

Reid All About it

NOVEMBER 24, 2017

See examples of different types of videos and discuss ways to apply marketing best practices to the development and deployment of video assets to ensure they drive the greatest return on investment. Using Content to Communicate Your Association’s Value. Content Strategies That Elevate Your Learning Presence. . 1 CAE credit.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

AUGUST 25, 2017

This week’s example is insight engines. – Using Content Strategy to Re-Imagine Your Website. Learn how to develop a content strategy that’s tailored for your association and answers these questions. A 2017 Gallup survey found that 70% of employees in the U.S. Tue 8/29 at 1 p.m. More info/register.

Social Media 153

Social Media Survey Tools Innovation 153

Reid All About it

MARCH 10, 2017

In fact, some of it is downright simple and strangely satisfying – like internal content linking. I can vouch for a few of them, for example, making my schedule for the upcoming week is something I look forward to every Friday. – Kickstarting Native Content: Selling, Staffing and Delivery (Alexandria, VA).

Raleigh 150

Raleigh DC Washington Content 150