Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

Communications 61

Communications Social Media Newsletter Survey 61

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 109

Communications Puerto Rico Social Media Newsletter 109

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. 45 percent said there are too many competing options for association content.

Communications 64

Communications Newsletter Directory Tips 64

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication.

Charlotte 118

Charlotte Indiana Communications millennials 118

.orgSource

MARCH 20, 2023

One example of this phenomenon that comes to mind is how we will all need to respond to improved AI technology and greater opportunities for customer service and personalization. Back in 2017, a Wipro study found that one in five executives secretly believed that digital transformation initiatives in their companies were a waste of time.

Leadership 88

Leadership Process LMS Technology 88

Associations Now

JANUARY 2, 2017

The need for direct communication with consumers is what drove development of the Automotive Social Portal, a joint effort of the Tire Industry Association and the Automotive Marketing Foundation. “We It will include content such as safety videos, tire recall information, educational messages about legislation, and promotions.

Communications 55

Communications Social Media Education Industry 55

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. at Naylor Association Solutions. Sometimes, they are. Which articles are most read?

Revenue 69

Revenue Survey Communications Newsletter 69

Blue Sky eLearn

MAY 15, 2017

Copywriters know that the most powerful piece of communication they write is the headline. It persuades readers to stop what they’re doing and instead dive into a piece of marketing communication. This means that you can talk about the content of your webinar from the angle of avoiding pain – or of seeking pleasure.

Content 126

Content Examples Marketing Strategy 126

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

SEPTEMBER 1, 2017

Silos are especially frustrating when you think about all the content produced across a typical association—conference sessions, website, emails, publications, reports, and so on—but they don’t have a coordinated approach to using it. Learn how to tear down silos and create a culture of content from the Content Marketing Institute.

Content 150

Content Software Project Marketing 150

.orgSource

AUGUST 21, 2023

When we began that project in 2017, we knew business was changing quickly. When you cultivate the zeal for discovery and use innovation like an entrepreneur, your example ignites that excitement across the organization. Enhanced Communication. Association 4.0 Data Analytics : Easily collect and comprehend member feedback.

Leadership 68

Leadership Innovation Project Analysis 68

Higher Logic

OCTOBER 18, 2018

You most likely use email marketing to 1) communicate with your members, and 2) engage your members. Email marketing and the metrics that come with the platform are meant for “batch and blast” communications. Reach Your Audience with the Right Content. Those are great goals. Marketing Automation Gets RESULTS.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? For example, the top ten blog posts in 2016 were: Why Digital Badges are the Future of Association Education. Learning Content Curation for Association Member Education. Looking Ahead to 2017.

Learning Management System 150

Learning Management System LMS System Certificate 150

Association Adviser

NOVEMBER 17, 2017

Part 2 of our 2017 Association Communications Benchmarking Study series. Recently, we conducted our 2017 Association Communications Benchmarking Study , and in reviewing the results, we learned that 84 percent of respondents believe they are good at creating relevant content.

Survey 61

Survey Communications Content Resources 61

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231

Revenue Certificate Learning Management System Course 231

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. Brand Recognition: Anybody can sell educational content.

LMS 253

LMS Certificate Library Education 253

Aptify

JULY 9, 2021

Chapters can pull reports and access content through the online portal, making them more self-sufficient and better able to run local member recruitment campaigns. Mobile web traffic has consistently accounted for about half of all global web traffic since early 2017. Offering mobile access. Younger generations simply expect it.

Membership Management 72

Membership Management Software Member Engagement Recruiting 72

Reid All About it

JANUARY 27, 2017

Joan Hurwitz, vice president, communications, American Nurses Association. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. Sue Pelletier (moderator), content director, MeetingsNet. – Rebroadcast: PCMA Convening Leaders LIVE 2017. More info/register.

Social Media 150

Social Media Case Study Washington Florida 150

Reid All About it

JANUARY 27, 2017

Joan Hurwitz, vice president, communications, American Nurses Association. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. Sue Pelletier (moderator), content director, MeetingsNet. – Rebroadcast: PCMA Convening Leaders LIVE 2017. More info/register.

Social Media 150

Social Media Case Study Washington Florida 150

Associations Now

AUGUST 9, 2018

The American Speech-Language-Hearing Association launched a public-awareness effort, composed of new and repurposed content, to connect parents with services available to their school-aged kids. In addition, the organization is using the start of school as a way to repurpose and promote some existing content.

Press Release 70

Press Release Video Social Media Content 70

Associations Now

MAY 2, 2017

In our ever-evolving world, associations must harness the power of social media to communicate their value and ensure their future relevance, says Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference. The world’s most popular media company, Facebook, creates no content.

Social Media 75

Social Media Content Communications Conference 75

Reid All About it

JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. 5 Key Tactics for Financial Communications to Your Board. Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JUNE 23, 2017

Learn the eight principles of communicating with data—from defining your question to designing simple, clear images. Review new research that defines the critical actions learners rely on while consuming educational content. How to Build an Engagement Driven Demand Generation Strategy in 2017. Wilmington, NC. Duration: 1 hour.

DC 154

DC Content Education Software 154

Reid All About it

JUNE 23, 2023

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. Event apps. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

NOVEMBER 24, 2017

See examples of different types of videos and discuss ways to apply marketing best practices to the development and deployment of video assets to ensure they drive the greatest return on investment. Megan Kueck, Manager of State and Local Affairs, Satellite Broadcasting and Communications Association. Wed 11/29 at 12 p.m. 1 CAE credit.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

JUNE 16, 2017

Learn how to create a plan (content, format & structure), stand out in the crowd of podcasts, collaborate with others, and identify the right format. Hear about the pros and cons of mobile apps and mobile web, and walk through examples of both and the strategies behind them. – How Analytics Should Guide Your Content Strategy.

Raleigh 186

Raleigh DC Washington Social Media 186

Reid All About it

MARCH 31, 2017

For example, think about the “25 year old married with kids and working” compared to the “25 year old living at home with parents, periodically going to school and yet to pay their own bills.” I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. Host: Bizzabo.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

AUGUST 25, 2017

This week’s example is insight engines. – Using Content Strategy to Re-Imagine Your Website. Learn how to develop a content strategy that’s tailored for your association and answers these questions. A 2017 Gallup survey found that 70% of employees in the U.S. Tue 8/29 at 1 p.m. More info/register.

Social Media 154

Social Media Survey Tools Innovation 154

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Forget New Year’s resolutions. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Forget New Year’s resolutions. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Associations Now

MAY 2, 2017

In our ever-evolving world, associations must harness the power of social media to communicate their value and ensure their future relevance, says Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference. The world’s most popular media company, Facebook, creates no content.

Social Media 48

Social Media Content Communications Conference 48

Nimble AMS

SEPTEMBER 11, 2019

But here’s something interesting: In the same study, only two percent of Pros said they use AI, compared with four percent from the Community Brands 2017 Digital Member Study. With the fast pace of digital communications in today’s evolving business world, workflow automation has taken on even more significance for associations.

Technology 60

Technology Process Case Study Examples 60

Associations Now

JANUARY 20, 2017

These misalignments will help ILA plan for future research, content, and education. The International Literacy Association ’s 2017 “What’s Hot in Literacy” survey found significant gaps between what topics educators worldwide think are important to literacy education and those that are getting the most attention.

Survey 63

Survey Education Leadership Content 63

Association Adviser

AUGUST 7, 2017

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. Each of these examples illustrates the power of an association’s voice – a far cry from “fake news.”. We also work with our Constructor magazine to create exciting original content about overall industry trends.

America 63

America Social Media Press Release Education 63

Associations Now

JANUARY 26, 2020

IAAPA moved its worldwide headquarters to Orlando in spring 2017 to be in the global epicenter of the theme park and attractions industry. At IAAAPA we work to embrace new thoughts and ideas from our membership as well as adjust meeting content and the Expo agenda based on their recommendations.

Innovation 109

Innovation Committee Products Conference 109

MemberClicks

SEPTEMBER 30, 2022

In this short guide, we’ve compiled the six most important data points to collect for your database to better connect and understand members: Contact Information Demographic Information Firmographic Information Committee, Group and Event Involvement Communication Preferences Reason(s) for Joining. Communication Preferences.

Committee 52

Committee Tampa Social Media Software 52

Associations Now

MAY 18, 2017

The Outdoor Advertising Association of America decided to make its badges smart in more ways during its OAAA/Geopath National Convention + Expo in New Orleans this week.The badges included both near field communication (NFC) chips and radio-frequency identification (RFID) antennas, allowing for interactivity in multiple ways.

Innovation 56

Innovation Conference Video America 56