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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals. Use analytics to determine what messages were most cost-effective, in terms of open rates, CTR and conversions. Getting in touch with members through automation.

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Advocacy Drives Business Outcomes

Potomac Core

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. The Fertilizer Institute’s, TFI , Advocacy Strategy is laser focused on helping its members manage its costs through a slow growth cycle.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. Economies of Scale – reduce costs of delivering education programs. Expansion of Membership – beyond geographic boundaries.

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Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. More info/register. Host: NimbleUser.

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Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. More info/register. Host: NimbleUser.

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Association Brain Food Weekly: 1.20.17

Reid All About it

Inquiring minds want to know: where’s association management software heading in 2017? Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. – How Much Does Membership Software Really Cost? Meeting Budget and Cost-Savings Strategies. Tue 1/24 at 2 p.m.

LMS 150
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Association Brain Food Weekly: 1.20.17

Reid All About it

Inquiring minds want to know: where’s association management software heading in 2017? Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Meeting Budget and Cost-Savings Strategies. Find out the five key steps to assure measurable cost savings and ROI.

LMS 150