SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]
Higher Logic
AUGUST 9, 2018
SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals. Use analytics to determine what messages were most cost-effective, in terms of open rates, CTR and conversions. Getting in touch with members through automation.
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