Reid All About it

JUNE 25, 2021

Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it? .* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race? Exhibitors.

LMS 361

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Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

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Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). Learn how to craft the perfect pitch. 2017 Key Performance Benchmarks: Email vs. Automation. All times are Eastern Daylight Time unless otherwise noted.

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Raleigh Chicago DC Washington 150

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

Las Vegas 100

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.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Sherry Budziak and Kevin Ordonez Kevin Ordonez and I will be kicking off the day sharing our perspectives on how to navigate Industry 4.0., Navigate Industry 4.0 Navigate Industry 4.0

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Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

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Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. The Canadian Anti-Spam Law: Are You Compliant in 2017? Have no fear. Gmail users: beware the latest phishing attack.

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DC Washington America eBook 150

Slice-Works

JANUARY 11, 2017

What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more in paid social and I think that trend will continue into 2017″ says William Harris, Ecommerce Growth Consultant at Elumynt.com. “It’s not enough to simply pay for ads on Google Shopping.

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Reid All About it

OCTOBER 27, 2017

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ Learn what the new rules around CME and performance/quality improvement mean, and how to prepare for implementation. LMS Monetization Strategies: Creative Ways to Ensure ROI. 1 CAE credit.

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Reid All About it

JUNE 9, 2017

Learn more about the food drive, participating teams and how to contribute on DelCor’s food drive page. Long ago I read an article by Bob Safian, Fast Company ’s editor, in which he said the most critical skill for the 21st century is the ability to learn new skills. .* – 2017 Membership Marketing Benchmarking Report.

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Reid All About it

NOVEMBER 17, 2017

Kathleen Kruse at Talented Learning explains how to put this strategy to work for your company. Ok, so you’re on board with content marketing, but then you run into the silo problem. Marcia Riefer Johnston at Content Marketing Institute writes about tearing down silos to create a culture of content. 1 CAE credit.

Revenue 178

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Reid All About it

JANUARY 20, 2017

I could get on my soapbox about this topic, but you’d probably rather listen to Chris Kasmark at DelCor – he lays out four reasons why your association should rethink how you handle IT. Inquiring minds want to know: where’s association management software heading in 2017? Digital Marketing for the Event Planner: Organic Search. .

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Reid All About it

NOVEMBER 25, 2016

Learn how to create an event experience with a balance of passive and active interaction using an interactive mobile event app. Discover how to create pre-event moments, encourage attendee connections and collaboration, and ensure participants are engaged in the moment and long after the event is over. Tue 11/29 at 2 p.m. –

DC 184

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Higher Logic

DECEMBER 2, 2019

Members can ask questions about certain products, share feedback with staff, and submit ideas about how to use products. Airbnb recognizes that its most valuable support comes from its users, so it brings hosts together to swap ideas on how to be better hosts, problem-solve, and suggest ways to improve their businesses.

Examples 156

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Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. How do you compete in online education if you only have a tiny budget ? Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive.

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Reid All About it

JANUARY 20, 2017

I could get on my soapbox about this topic, but you’d probably rather listen to Chris Kasmark at DelCor – he lays out four reasons why your association should rethink how you handle IT. Inquiring minds want to know: where’s association management software heading in 2017? Digital Marketing for the Event Planner: Organic Search. .

LMS 150

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Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Here’s some practical advice from Forbes about how to get staff to actually use that expensive new tech system. Presenter: Anna Toon, learning product marketing manager, Abila.

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Reid All About it

OCTOBER 20, 2017

The other article centers on a scientist/artist in Japan who is exploring how to make androids more human , how to give these ‘beings’ human-ness so they can take on new roles in our lives. Discuss strategies for building deeper, year-round engagement through your digital channels – web, mobile, social and email. 1 CAE credit.

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Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap).

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Reid All About it

NOVEMBER 25, 2016

Learn how to create an event experience with a balance of passive and active interaction using an interactive mobile event app. Discover how to create pre-event moments, encourage attendee connections and collaboration, and ensure participants are engaged in the moment and long after the event is over. Tue 11/29 at 2 p.m. –

DC 150

DC Project Ohio Washington 150

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. How well do new ideas, like Alexa skills, go over at your association? DelCor explains how to both encourage innovation and reject ideas with no future. Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Disruption is inevitable.

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Reid All About it

AUGUST 25, 2017

Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market. WBT Systems describes the different ways they’re hoping to steal your customers and how you can take advantage of the opportunities they’ve missed. Tue 8/29 at 12 p.m.* – Driving an Innovation Strategy.

Social Media 153

Social Media Survey Tools Innovation 153

Higher Logic

AUGUST 9, 2018

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Associations Now

JULY 21, 2017

— Meetings Today (@meetingstoday) July 21, 2017. reveals Steve Jobs’ five-second strategy for getting the best from his employees. CMSWire shares several creative and inspirational live video marketing ideas. The post Friday Buzz: How to Manage Gen Z appeared first on Associations Now. Glass Ceiling. Why is that?

How To 51

How To New York millennials Video 51

Beth Kanter

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. This article shares insights from nonprofit marketers. .

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Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Winning champions commit to act first.

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DC Arlington Virginia America 232

Reid All About it

JANUARY 26, 2018

WBT Systems explains what to do if one of your online courses fails , how to identify the problem and what to do about it. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. How to ask your boss for time to learn new things. Keep learning! Ethereum explainer. (

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Reid All About it

DECEMBER 16, 2016

How to Minimize the Perils of DIY Project Management. Another good read is about how Google is now prioritizing mobile results. Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. How to Protect Your Nonprofit’s Data. Presenter: Cheryl Contee, Fission Strategy.

Project 150

Project Technology Conference Recruiting 150

Reid All About it

DECEMBER 16, 2016

How to Minimize the Perils of DIY Project Management. How to Keep Your Association’s Technology Project on Schedule. Another good read is about how Google is now prioritizing mobile results. Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. What Does 2017 Hold for Chapters?

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Project Technology Conference Recruiting 150

Reid All About it

MARCH 10, 2017

Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome. Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation.

Raleigh 150

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Reid All About it

FEBRUARY 22, 2019

The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. How to Design Meaningful Event Experiences . 1 CAE credit.

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Social Media DC System Washington 170

Blue Sky eLearn

MAY 15, 2017

It persuades readers to stop what they’re doing and instead dive into a piece of marketing communication. It’s a powerful tool for cutting through marketing clutter, grabbing attention and persuading prospects to learn more about your event. Specifics make marketing copy more vivid and arouse curiosity in your prospects.

Content 126

Content Examples Marketing Strategy 126

Association Adviser

JANUARY 2, 2019

We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We The post How to Start or Grow Your Online Career Center appeared first on Association Adviser. Consider investing in a new position or team to manage your growing career center. “We

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How To Project Content Recruiting 78

Reid All About it

FEBRUARY 17, 2017

DelCor’s Chris Ecker and Dan Lautman explain how to spoof-proof your organization’s incoming and outgoing emails. Is that how you feel too? Neil Pasricha has advice on how to read a lot more books this year. – 5 Best Strategies for Successful Membership Growth. Top Trends in Experiential Marketing for 2017.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

DelCor’s Chris Ecker and Dan Lautman explain how to spoof-proof your organization’s incoming and outgoing emails. Is that how you feel too? Neil Pasricha has advice on how to read a lot more books this year. – 5 Best Strategies for Successful Membership Growth. Top Trends in Experiential Marketing for 2017.

Charlotte 150

Charlotte DC Washington Newsletter 150