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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184
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The easy way to create your own social media platform

Disciple Media

You don’t have to be the next Mark Zuckerberg to create a social media platform these days. All you need is a good idea, a plan, a decent-sized market, and the right community builder to suit your needs. Why create a social media platform? Between 2017 and 2019, Facebook lost over 15 million users.

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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61
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Use Marketing Technology to Solve Members’ Problems Before They Are Perceived

Association Adviser

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. 12-13, 2017. “‘Is

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Use Marketing Technology to Solve Members’ Problems Before They Are Perceived

Association Adviser

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. 12-13, 2017. “‘Is

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Association Brain Food Weekly: 6.25.21

Reid All About it

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits.

LMS 361
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6 Data Points to Track in Your AMS + Why You Need Them

MemberClicks

Clarify your target audience to better market your association to them. On the other hand, a marketing association might be more interested in the specific roles and levels of their members to best tailor trainings to their needs and experience. Favored social media platform. in Marketing and an M.B.A