Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 63

Marketing Guidelines millennials Washington 63

SilkStart

JANUARY 2, 2018

In 2017, we published 19 blog posts and 10 release notes. 2017 Association Cyber Security Best Practices. Leverage this tool to transform your association marketing. SilkStart Selected as Finalist for 16th Annual VIATEC Technology Awards. SilkStart Selected as Finalist for 16th Annual VIATEC Technology Awards.

Directory 52

Directory Software Survey Tools 52

Associations Now

JANUARY 31, 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. A number of major media outlets, finding the process of making emails cumbersome and limited as far as data goes, have invested in significant amounts of technology. But the ground is still messy. Send on the Cheap.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 87

Content Marketing Report Tools 87

Reid All About it

JUNE 23, 2023

They describe how technology can help your association do this by strengthening your organization’s culture. As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. AI usage policy.

Metro 195

Metro Strategy Technology Marketing 195

Leading Learning

DECEMBER 3, 2023

In 2017, The Economist declared lifelong learning an “economic imperative,” and it has hardly been the only publication in mainstream and business presses to insist on the importance of learning in a world where the scale, scope, and speed of change seem much higher than ever before. It is not limited to adulthood or late adulthood.

Marketing 52

Marketing Mooc Course Education 52

Associations Now

DECEMBER 20, 2016

In many ways, the notion of the “middle” has come to define association technology this year. Being in the middle affords a lot of power to the companies, services, and functions that associations work with and use on a regular basis, be they social networks like Facebook , AMS providers, email marketing tools , or simple automation tricks.

Technology 40

Technology Software Course Email Marketing 40

Reid All About it

NOVEMBER 10, 2017

Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. post picks up the relevancy message. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Customization” has become a dirty word in association technology and for good reason. Ann McDermott at DelCor Technology Solutions discusses the many perils of customizing association software. Tue 11/7 at 12 p.m.

DC 150

DC Washington Innovation Price 150

Reid All About it

DECEMBER 2, 2016

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. 13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Host: Marketing General, Inc.

San Jose 188

San Jose millennials Revenue Content 188

.orgSource

MARCH 20, 2023

But technology continues to evolve, and we have a choice. Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities.

Leadership 88

Leadership Process LMS Technology 88

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. The increasing use of CRM solutions by associations.

LMS 150

LMS System Survey Email Marketing 150

.orgSource

SEPTEMBER 19, 2023

Our goal is to be a source of inspiration and to offer the tools that make for outstanding careers and associations. Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Back in 2017, we could see that business was changing. leadership.

Revenue 88

Revenue Chicago Leadership Content 88

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

DECEMBER 2, 2016

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. 13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Host: Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150

Nimble AMS

AUGUST 23, 2023

Dellorso: The partnership between RSM and Nimble AMS started with RSM’s acquisition of Confluence Global, wh ich had been a partner providing implementation and support of the Nimble AMS product since 2017. What was the original goal of forming our partnership? How has that changed or evolved in to our current – day partnership?

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Certificate Team Industry Software 112

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. More info/register.

DC 184

DC Project Ohio Washington 184

Reid All About it

JUNE 9, 2017

Your weekly list of free webinars and events for the association community… My friends at DelCor Technology Solutions have kicked off their 15th Annual.org Community Food Drive to support the Capital Area Food Bank. Many of the criteria also apply to other types of technology too. Host: Marketing General Incorporated.

DC 150

DC Marketing System Report 150

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JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. Why 2017 Is the Year to Re-Evaluate Your Event Tech.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. Why 2017 Is the Year to Re-Evaluate Your Event Tech.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

AUGUST 25, 2017

Something else I could have used—this glossary to AMS lingo from DelCor Technology Solutions plus an explanation of how an AMS works. Not a week goes by that I don’t get excited by the potential of technology. Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market.

Social Media 153

Social Media Survey Tools Innovation 153

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. 4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. Make Your Marketing Technology Resolutions for 2018. Keep learning! CB Insights ). World Economic Forum ).

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DC Washington millennials Chicago 225

.orgSource

AUGUST 21, 2023

Our goal was to help association professionals navigate a new technological era or Industry 4.0. leadership is how we christened the skill set we identified for success in digital markets. When we began that project in 2017, we knew business was changing quickly. Make them responsible for understanding technology trends.

Leadership 68

Leadership Innovation Project Analysis 68

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Technology isn’t the only success factor. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc. How do you compete in online education if you only have a tiny budget ? Lunch provided.

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. More info/register.

DC 150

DC Project Ohio Washington 150

Reid All About it

DECEMBER 16, 2016

Now that I’m back from the ASAE Technology Conference & Expo , it’s time to get festive. I admit, I’m crazy about my association technology community – such good people. Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. What Does 2017 Hold for Chapters?

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Project Technology Conference Recruiting 150

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DECEMBER 16, 2016

Now that I’m back from the ASAE Technology Conference & Expo , it’s time to get festive. I admit, I’m crazy about my association technology community – such good people. How to Keep Your Association’s Technology Project on Schedule. What Does 2017 Hold for Chapters? Wed 12/21 at 2 p.m.

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Project Technology Conference Recruiting 150

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OCTOBER 27, 2017

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ Host: ASAE Technology Section. Moderators: Laura Lewis, Director of Technology, Society of Critical Care Medicine. Digital Marketing: Research. More info/register. 1 CMP credit.

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LMS millennials Blended Learning System 150

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OCTOBER 20, 2017

Listen to Higher Logic CEO Rob Wenger talk to DelCor Technology Solutions founder and CEO Loretta DeLuca about the deal. Social media can be a powerful tool for driving traffic to your website—and for increasing engagement among your members and constituents. This week, we learned Higher Logic acquired Real Magnet and Informz.

DC 150

DC Washington Social Media Tools 150

Membership Marketing

SEPTEMBER 29, 2017

Best practices, technology, and regulations are changing at such a rapid pace that it makes keeping up a real challenge. So here is a webinar where you can voice the questions that are impacting your membership like: · How is digital marketing being used to get and keep members? · How do you overcome email fatigue?

Marketing 40

Marketing Recruiting Recruitment Tools 40

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. Simple Ways to Use Technology to Improve Your Event.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. Simple Ways to Use Technology to Improve Your Event.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

MAY 12, 2017

Your weekly list of free webinars and events for the association community… How are associations using learning technologies? If you work for a membership organization, please participate in the Association Learning + Technology survey. The new CIO is more than a technology manager. Don’t you want to know? Host: Docebo.

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Raleigh North Carolina Chicago Technology 150

Reid All About it

DECEMBER 22, 2017

Since it’s the season to be merry, here are 99 reasons why 2017 was, in fact, a good year. Life gets better when you have a new AMS, but heed this advice from Aptify before you plunge in: every new AMS (or any technology) project needs a change management team. – Structured Content- A Marketer’s Secret Weapon.

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Nashville Chicago DC Maine 153