Association Adviser

JANUARY 20, 2017

Have you resolved to network better in 2017? Take a cue from the old-fashioned networking tools of calling cards and open houses: Calling cards. Another networking tool was the New Year’s Day open house. Why not throw a simple open house and invite all members and professional contacts to reconnect for 2017? Open houses.

Florida 75

Florida Library Certificate Tools 75

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Association Success

APRIL 16, 2018

Building attendance for our virtual summit, SURGE 2017, presented us with an interesting challenge. The answer to our question came in the form of a partnership with an event tech company called snöball, influencer marketing. After publicly launching SURGE 2017, we immediately received an influx of registrants.

Tools 60

Tools Marketing Newsletter Project 60

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Higher Logic

JULY 11, 2018

Even with all of the right tools at her disposal, confusion reared its ugly head during the assembly process and she gave up, never reaping the benefits of her investment. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Association Adviser

MAY 11, 2017

The 2017 Association Communications Benchmarking Report provides this type of data. A few benefits of professionals like you taking the survey include: Early access to customizable reports (June 2017). Brianna Martin is a marketing specialist with Naylor Association Solutions. About The Author.

Survey 68

Survey Communications Member Engagement Report 68

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Higher Logic

MARCH 6, 2018

An online community is a tool. Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. Do they want to know more about trends in the market and what your members want? Pitch Your Community as a Business Tool. But what about executives?

How To 266

How To eBook Software Library 266

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. These digital marketing skills are necessary for today’s high-tech environment,” according to the report.

Report 83

Report Marketing Survey Tools 83

Association Adviser

DECEMBER 19, 2017

at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. “‘Is One of the most thorough ways to help renewing members and potential members arrive at that same answer is to take advantage of a marketing technology platform that turns user-generated data into a tool your association can use to craft two-way conversations.

Technology 62

Technology Marketing Cost Tools 62

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Association Adviser

DECEMBER 19, 2017

at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. “‘Is One of the most thorough ways to help renewing members and potential members arrive at that same answer is to take advantage of a marketing technology platform that turns user-generated data into a tool your association can use to craft two-way conversations.

Technology 60

Technology Marketing Cost Tools 60

Higher Logic

OCTOBER 4, 2017

At Super Forum 2017 , we’re excited to bring Brad Klingenberg , the Vice President of Data Science at Silicon Valley startup StitchFix , as a keynote speaker. Sometimes it is, but many problems are better approached with other tools - particularly when the limiting factor is not the complexity of the predictive model.

Marketing 166

Marketing Software Team Project 166

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

DC 150

DC Washington Innovation Price 150

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. For now, it is a tool to help planners around the world to make inclusive events that resonate deeply with participants. Event apps. You’d think every attendee would use your event app, but that’s not always the case.

Metro 195

Metro Strategy Technology Marketing 195

Slice-Works

JANUARY 11, 2017

What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more in paid social and I think that trend will continue into 2017″ says William Harris, Ecommerce Growth Consultant at Elumynt.com. “It’s not enough to simply pay for ads on Google Shopping.

Social Media 28

Social Media Video millennials Strategy 28

Higher Logic

AUGUST 9, 2018

SNMMI is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field. Marketing automation supports an advancing field.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Reid All About it

JUNE 9, 2017

.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Host: Marketing General Incorporated. Host: Marketing General Incorporated. Host: American Marketing Association.

DC 150

DC Marketing System Report 150

.orgSource

SEPTEMBER 19, 2023

Our goal is to be a source of inspiration and to offer the tools that make for outstanding careers and associations. Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Back in 2017, we could see that business was changing. leadership.

Revenue 88

Revenue Chicago Leadership Content 88

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. The Canadian Anti-Spam Law: Are You Compliant in 2017? Webinar Benchmarks Report 2017. Have no fear. CAE credits.

DC 150

DC Washington America eBook 150

.orgSource

MARCH 20, 2023

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. Those statistics were not surprising in 2017.

Leadership 88

Leadership Process LMS Technology 88

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

LMS 150

LMS System Survey Email Marketing 150

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Discover the best practice tools to secure your association and your member data and the risks associated with not taking action. Tue 11/29 at 2 p.m. –

DC 184

DC Project Ohio Washington 184

Nimble AMS

AUGUST 23, 2023

Dellorso: The partnership between RSM and Nimble AMS started with RSM’s acquisition of Confluence Global, wh ich had been a partner providing implementation and support of the Nimble AMS product since 2017. What was the original goal of forming our partnership? How has that changed or evolved in to our current – day partnership?

Certificate 113

Certificate Team Industry Software 113

Membership Marketing

SEPTEMBER 29, 2017

So here is a webinar where you can voice the questions that are impacting your membership like: · How is digital marketing being used to get and keep members? · What data analytics tools can be used in membership marketing? The webinar is on Tuesday, October 17, 2017, at 1:00 p.m. How do you overcome email fatigue?

Marketing 40

Marketing Recruiting Recruitment Tools 40

Reid All About it

AUGUST 25, 2017

Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market. – Top Social Media Tools to Boost Your Event Marketing. Learn about a carefully curated set of tools that can help you to boost the quality and quantity of your social media output.

Social Media 153

Social Media Survey Tools Innovation 153

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. Expert Tip: To make the most of this, be sure to market your mentoring program and any industry job boards you have.

millennials 205

millennials Learning Management System Marketing Tips 205

Associations Now

DECEMBER 15, 2016

Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has never been greater,” said Laura Sejen, managing director of talent and rewards at Willis Towers Watson, in a press release. Please leave us your comments below.

How To 40

How To Recruiting Recruitment Press Release 40

Associations Now

DECEMBER 20, 2016

Being in the middle affords a lot of power to the companies, services, and functions that associations work with and use on a regular basis, be they social networks like Facebook , AMS providers, email marketing tools , or simple automation tricks. The post In 2017, Take Control of Your Technology appeared first on Associations Now.

Technology 40

Technology Software Course Email Marketing 40

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Hear about the communication challenges facing associations, according to the 2017 Association Communications Benchmarking study, and recommendations to help you improve your communications program as you head into 2018. Lunch provided.

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

OCTOBER 20, 2017

Social media can be a powerful tool for driving traffic to your website—and for increasing engagement among your members and constituents. Hear how an association’s in-district activities program successfully organized almost 650 congressional activities, and how the 2017 political environment has affected one association’s GR program.

DC 150

DC Washington Social Media Tools 150

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Discover the best practice tools to secure your association and your member data and the risks associated with not taking action. Tue 11/29 at 2 p.m. –

DC 150

DC Project Ohio Washington 150

Beth Kanter

FEBRUARY 14, 2018

Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. This article shares insights from nonprofit marketers. . Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto.

Video 48

Video Marketing Tips Social Media 48

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

.orgSource

AUGUST 21, 2023

leadership is how we christened the skill set we identified for success in digital markets. When we began that project in 2017, we knew business was changing quickly. And, in an environment where every aspect of operations depends on digital capacity, leaders can’t remain isolated from these tools. Association 4.0

Leadership 68

Leadership Innovation Project Analysis 68

Reid All About it

DECEMBER 16, 2016

Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” What Does 2017 Hold for Chapters? Wishing you a joyful holiday season! Watch/participate live or view the recording.

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Project Technology Conference Recruiting 150