Higher Logic

JULY 11, 2018

Even with all of the right tools at her disposal, confusion reared its ugly head during the assembly process and she gave up, never reaping the benefits of her investment. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Association Adviser

JANUARY 20, 2017

Have you resolved to network better in 2017? Take a cue from the old-fashioned networking tools of calling cards and open houses: Calling cards. Another networking tool was the New Year’s Day open house. Why not throw a simple open house and invite all members and professional contacts to reconnect for 2017? Open houses.

Florida 76

Florida Library Certificate Tools 76

Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? Fifty-six percent of respondents to our study reported customizing new member communication.

Communications 62

Communications Certificate Recruiting Recruitment 62

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. For now, it is a tool to help planners around the world to make inclusive events that resonate deeply with participants. Event apps. You’d think every attendee would use your event app, but that’s not always the case.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Fisk, director of public and science communications, Soil Science Society of America. Have no fear. More info/register.

DC 150

DC Washington America eBook 150

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Discover the best practice tools to secure your association and your member data and the risks associated with not taking action. Tue 11/29 at 2 p.m. –

DC 184

DC Project Ohio Washington 184

Higher Logic

AUGUST 9, 2018

SNMMI is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field. Marketing automation supports an advancing field.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

.orgSource

SEPTEMBER 19, 2023

Our goal is to be a source of inspiration and to offer the tools that make for outstanding careers and associations. Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Back in 2017, we could see that business was changing. leadership.

Revenue 88

Revenue Chicago Leadership Content 88

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan. . Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan. Host: American Marketing Association.

North Carolina 158

North Carolina Chicago Washington DC 158

.orgSource

MARCH 20, 2023

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. Those statistics were not surprising in 2017.

Leadership 88

Leadership Process LMS Technology 88

Reid All About it

JUNE 9, 2017

.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Host: Marketing General Incorporated. Host: Marketing General Incorporated. Host: American Marketing Association.

DC 150

DC Marketing System Report 150

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. Expert Tip: To make the most of this, be sure to market your mentoring program and any industry job boards you have.

millennials 205

millennials Learning Management System Marketing Tips 205

Slice-Works

JANUARY 11, 2017

What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more in paid social and I think that trend will continue into 2017″ says William Harris, Ecommerce Growth Consultant at Elumynt.com. “It’s not enough to simply pay for ads on Google Shopping.

Social Media 28

Social Media Video millennials Strategy 28

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Discover the best practice tools to secure your association and your member data and the risks associated with not taking action. Tue 11/29 at 2 p.m. –

DC 150

DC Project Ohio Washington 150

.orgSource

AUGUST 21, 2023

leadership is how we christened the skill set we identified for success in digital markets. When we began that project in 2017, we knew business was changing quickly. And, in an environment where every aspect of operations depends on digital capacity, leaders can’t remain isolated from these tools. Enhanced Communication.

Leadership 68

Leadership Innovation Project Analysis 68

Reid All About it

AUGUST 25, 2017

Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market. – Top Social Media Tools to Boost Your Event Marketing. Learn about a carefully curated set of tools that can help you to boost the quality and quantity of your social media output.

Social Media 153

Social Media Survey Tools Innovation 153

Associations Now

JANUARY 2, 2017

The need for direct communication with consumers is what drove development of the Automotive Social Portal, a joint effort of the Tire Industry Association and the Automotive Marketing Foundation. “We It’s a very powerful social media management tool for dealers,” Croswell said.

Communications 49

Communications Social Media Education Industry 49

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services. Digital Marketing: Research. For many organizations, digital marketing is a new undertaking.

LMS 150

LMS millennials Blended Learning System 150

Associations Now

DECEMBER 15, 2016

Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has never been greater,” said Laura Sejen, managing director of talent and rewards at Willis Towers Watson, in a press release. Career development.

How To 40

How To Recruiting Recruitment Press Release 40

Reid All About it

SEPTEMBER 1, 2017

You may want to find out after reading this interesting report from Billhighway about hundreds of calls they made to associations for a market research project. WBT Systems explains how your association can use the power of social proof to market your online learning programs. Host: NimbleUser AMS and Community Brands.

Content 150

Content Software Project Marketing 150

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! 1 CAE credit.

DC 225

DC Washington millennials Chicago 225

ISAE

DECEMBER 11, 2023

Implement Smart Technology Solutions Fortunately for association professionals, there are a number of technology solutions on the market to help support and improve your sponsorship program. Logan came to GolfStatus in 2017, where he channels his passion for golf to help nonprofits raise money through the game.

Nebraska 52

Nebraska Revenue Software Education 52

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Host: ASAE Greater Washington / National Capital Community. Using Content to Communicate Your Association’s Value.

Chicago 150

Chicago Recruiting Recruitment Video 150

Beth Kanter

FEBRUARY 14, 2018

Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. This article shares insights from nonprofit marketers. . Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto.

Video 48

Video Marketing Tips Social Media 48

Reid All About it

DECEMBER 22, 2017

Since it’s the season to be merry, here are 99 reasons why 2017 was, in fact, a good year. Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. Host: American Marketing Association.

Nashville 153

Nashville Chicago DC Maine 153

Higher Logic

OCTOBER 30, 2018

New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community.". John Boyle, Technology Alliances & Community, Zenoss. For us, this was a way for the management team and the whole company to communicate and help with organic interactions.

Case Study 120

Case Study Austin Products Library 120

GrowthZone

NOVEMBER 8, 2022

Using the notes and follow up tools really help our staff feel like we all know what is going on. ” Kimberly Caughell Director of Business and Community Engagement Greater Summerville/Dorchester County of Commerce ChamberMaster user. We use the communication function in ChamberMaster all the time. “Wow!

Process 78

Process Directory Software Revenue 78

Blue Sky eLearn

MAY 15, 2017

Copywriters know that the most powerful piece of communication they write is the headline. It persuades readers to stop what they’re doing and instead dive into a piece of marketing communication. Specifics make marketing copy more vivid and arouse curiosity in your prospects. The headline is what grabs attention.

Content 126

Content Examples Marketing Strategy 126

Reid All About it

JUNE 23, 2017

Low-Cost Tools for Data Visualization. Learn the eight principles of communicating with data—from defining your question to designing simple, clear images. Find out how to choose your visualization and review useful tools that can help you show your impact—Excel and beyond. Host: American Marketing Association.

DC 153

DC Content Education Software 153

.orgSource

MARCH 6, 2023

ENA brings objectivity to the process by using the net promoter score as a tool to measure success. ENA’s culture journey brought the group from a score of minus one in 2017 to a score of 40.5 Intention, transparency, good communication, and relevance are needed to maintain or restore trust. Trust is tied to value.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Reid All About it

APRIL 21, 2017

My friends at DelCor provide their take on the Community Brands deal—the known, unknowns, potential, and their advice for associations in all stages of an AMS investment. Why You Should Make Mobile Part of Your Event Marketing Mix. Today’s event audience has become increasingly resistant to traditional methods of communications.

DC 170

DC Chicago Washington Learning Management System 170

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Association Adviser: Tell us about your career path toward becoming director of communications for IFMA. I was working as editor of IFMA’s magazine and leading staff and member communications.

Houston 76

Houston Florida Nashville Library 76