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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy. Getting in touch with members through automation. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

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2017 Association Industry Research Results

GrowthZone

We found out everything from their Top 5 recruitment methods to their most utilized member benefits. The post 2017 Association Industry Research Results appeared first on GrowthZone. GrowthZone surveyed over 1,000 association professionals across the U.S. and Canada. Get the Survey Results ».

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Advocacy Drives Business Outcomes

Potomac Core

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. Even though the U.S. economy grew at a brisk 3.5% Expanding Advocacy Impact.

Cost 132
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New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. Increased Member Value – members place high value on association education, especially younger members.

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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members.

San Jose 188
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Association Brain Food Weekly: 6.2.17

Reid All About it

Event Tech Tribe Unite 2017 (New York). Tell us what you think it means to be an event professional in 2017, help us shape the Tribe manifesto for the future, share your knowledge about creating awesome events, learn from our speakers and each other, and leave with new ideas, connections and insights. Tue 6/6 at 1:30 p.m. 1 CAE credit.

Raleigh 150
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. E-learning’s role in member engagement and retention.

Survey 150