Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The peggyhoffman explores in the latest blog post. Also: Do your chapters need more support?

Marketing 62

Marketing Analysis Social Media Report 62

Association Adviser

JANUARY 30, 2018

Last month, we asked readers in what area they plan to make the most innovative changes in 2018. Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys.

Innovation 74

Innovation Georgia Newsletter Resources 74

Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

Innovation 191

Innovation Technology DC Tips 191

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. One thing we can predict about the future: implementing new technology will never stop. A key ingredient for successful technology projects is collaboration. The deadline is February 2. Host: PCMA.

LMS 174

LMS Price Revenue Technology 174

Reid All About it

DECEMBER 7, 2018

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ).

Washington 186

Washington DC Library Tips 186

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Technology isn’t the only success factor. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. – After Appagedon: Your Event App and 2018. Host: American Marketing Association. Tue 12/5 at 2 p.m.

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

DECEMBER 22, 2017

Life gets better when you have a new AMS, but heed this advice from Aptify before you plunge in: every new AMS (or any technology) project needs a change management team. More advice, this time from DelCor Technology Solutions on what your association needs to know before jumping on the Office 365 bandwagon. Mon 1/8 at 7:00 a.m.

Nashville 154

Nashville Chicago DC Maine 154

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Follow Blog via Email.

Video 285

Video Washington Social Media DC 285

Reid All About it

JANUARY 12, 2018

WBT Systems selected six of his 2018 trends and discussed how they apply to the world of online learning. If you’d like an association context, Kathleen McQuilkin at DelCor Technology Solutions wrote a while back about cognitive biases and technology selection. Host: Marketing General Inc. 1 CAE credit. Tue 1/16 at 1 p.m.

DC 154

DC Washington eBook Marketing 154

Association Adviser

JANUARY 30, 2018

Last month, we asked readers in what area they plan to make the most innovative changes in 2018. Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys.

Innovation 60

Innovation Georgia Newsletter Resources 60

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

FEBRUARY 16, 2018

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. How to convert blog readers into leads. Host: Event Manager Blog. Who’s a technology geek? [By

DC 150

DC Washington Recruiting Recruitment 150

Membership Marketing

NOVEMBER 8, 2019

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

Report 40

Report Marketing Innovation millennials 40

Reid All About it

JANUARY 5, 2018

I spent the holidays weeks coughing, sniffling, and reading books, not blogs, so I don’t have much in the way of reading to share this week. to 6:45 p.m.* – 2018 Convening Leaders LIVE. – 2018 Convening Leaders LIVE. – 2018 Convening Leaders LIVE. I bought a lot of books too. Mon 1/8 at 8 a.m.

Nashville 150

Nashville eBook DC Chicago 150

Reid All About it

DECEMBER 15, 2017

Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. Marketing Charts ). Make journaling one of the best things you do in 2018—14 ways to make that habit stick. Host: American Marketing Association. 1 CAE credit.

Indiana 150

Indiana Technology Content Strategy 150

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m.

Education 155

Education Mooc Course Revenue 155

Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

Communications 184

Communications millennials Tips Software 184

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Reid All About it

DECEMBER 8, 2017

Yes, the ASAE Technology Conference is next week! Ann McDermott at DelCor Technology Solutions explains how to develop that list and why you should do it before asking around for AMS recommendations or sample RFPs. GDPR stands for EU’s General Data Privacy Regulation which takes effect in May 2018. Location: National Harbor MD.

DC 150

DC Washington Review System 150

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Customization” has become a dirty word in association technology and for good reason. Ann McDermott at DelCor Technology Solutions discusses the many perils of customizing association software. Tue 11/7 at 12 p.m.

DC 150

DC Washington Innovation Price 150

Reid All About it

NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. Tue 11/13 at 12 p.m.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

NOVEMBER 10, 2017

Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. post picks up the relevancy message.

DC 150

DC Washington Tools Education 150

WBT Systems

JANUARY 16, 2018

You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. Every January, articles about trends take over the internet. But every association has a distinct audience who may behave differently than how trend-spotters predict.

How To 251

How To Innovation Class Analysis 251

Associations Now

JANUARY 4, 2019

In order for your organization to achieve greater success this year, you have to avoid the activities that held you back in 2018. Callie Walker from the MemberClicks blog outlines mistakes from 2018 associations should avoid in new year initiatives, including: Hopping on the bandwagon of every new trend.

Social Media 62

Social Media Strategy Survey Tips 62

Reid All About it

NOVEMBER 24, 2017

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. When a technology project comes to a close, you want it to be done, over, finished, let’s move on. That’s your weekend reading right there. Location: Columbia MD.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

MARCH 30, 2018

I know how badly you want to put your technology project (and all that heavy drinking) behind you, but before you move onto your next big project, heed Gretchen Steenstra’s advice at the DelCor blog: before moving forward, do a technology project close. Search engine ranking signals that matter in 2018. by TechRepublic ).

Project 150

Project Resources Software eBook 150

Eric Lanke

MAY 21, 2018

I ended the previous post with a comment that we needed to resolve some unexpected problems with the structure of the exercise as we prepared to complete it at our upcoming meeting in June 2018. IoT Products: The growth of fluid power products with IoT connectivity has kept up with or outpaced that of competing technologies.

Technology 100

Technology Products Industry Marketing 100

Associations Now

FEBRUARY 19, 2019

In a blog post by Higher Logic’s Caitlin Struhs , AARC described how it reversed a downward trend in renewals by using an automated email campaign in which messages were personalized based on how long a member was out of touch with the organization. That’s what the American Association for Respiratory Care did recently.

Newsletter 103

Newsletter Class Survey Tools 103

Associations Now

JANUARY 7, 2019

See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Of course, the smartphone and tablet then happened—and associations had to upgrade their office and learn lots of new technologies, all at once. Oh, how right I was.

Social Media 110

Social Media Course Technology Email Marketing 110

Associations Now

DECEMBER 5, 2018

A personality test featured at ASAE’s Technology Conference & Expo requires only a little bit of drawing. — Deirdre Reid, CAE (@deirdrereid) December 4, 2018. Take this quiz to find out , from the Wild Apricot blog. Also: reading materials that highlight tech conference takeaways. of the topics.

Project 49

Project Technology Conference Education 49

Associations Now

NOVEMBER 2, 2018

However, that data has a short shelf life, which is why every association should have a data governance team that follows a clear strategy for collecting, maintaining, and using data,” says the MemberSuite team in a blog post. Each wave of technology takes #analytics to new frontiers! Eckerson on the Eckerson Group’s blog.

Analysis 65

Analysis Member Experience Team Content 65

Eric Lanke

FEBRUARY 12, 2018

Connected Industry, how does that impact fluid power technologies? 1) Globalization of demand, consumption and production; (2) Impact of adjacent competing technologies upon fluid power products/producers. 1) Globalization of demand and consumption; (2) Merging of technologies. (1) Industry 4.0/Connected 1) Industry 4.0

Analysis 100

Analysis Survey Technology Industry 100

Potomac Core

FEBRUARY 28, 2018

They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization. On February 14, 2018, the U.S. Despite strong growth forecasts member company CEO’s have a less robust view after 2018. Click here to receive future blog articles. percent or $373.7

California 132

California Analysis DC Products 132

Association Success

NOVEMBER 4, 2020

We have different standards in 5 different systems including our AMS, LMS, Event Management and Marketing Automation systems.”. Step 4 — Prescriptive: “We should implement a technology called Master Data Management (MDM) that helps us fix this and manage it moving forward.”. This blog was originally published by CIMATRI.

Tips 78

Tips LMS Examples Revenue 78

Associations Now

NOVEMBER 27, 2018

Also: The success of branded Facebook Groups is helping ease the pain for marketers. After more than 15 years in development, the widely used blogging platform WordPress is introducing version 5.0 — Baloo Soar (@baloo_soar) November 25, 2018. Outdated technology doesn’t always die quickly. Other Links of Note.

System 73

System Review Content Technology 73