Remove 2018 Remove Cost Remove Revenue Remove Strategy
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Should Associations Pursue a Membership or Customer Strategy?

Membership Marketing

One question that comes up from time to time is whether an association will economically benefit more by pursuing a customer growth strategy instead of membership growth. For the most part, the client data that I have gathered would argue strongly for following a membership strategy.

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Three Strategies to Keep Cloud Spending in Check

Associations Now

But if you’ve looked at your bill from Microsoft Azure, Amazon Web Services, Google Cloud, or another service lately, you may have wondered, “Why does this cost so much?”. But “very little progress has been made from 2018 to 2019 in increasing the use of automated policies,” the report explains. That’s the bad news.

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Let’s get ‘appy and talk about how organizations can cost-effectively enable staff, attendees, speakers, and sponsors to connect and provide feedback during a conference or other event. Why you should pay attention: Mobile event apps can help you generate additional revenue through sponsored ad space and push notifications.

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Association Brain Food Weekly: 1.26.18

Reid All About it

Make Your Marketing Technology Resolutions for 2018. They’ll reveal their top marketing technology takeaways from the 2017 ASAE Technology Conference & Expo, which inspired resolutions that support revenue growth, from leveraging artificial intelligence to improving collaboration between marketing and IT. Tue 1/30 at 12 p.m.

DC 225
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. And that’s just the cost of joining. Soft skills.

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The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers.

Education 155
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Members Hire Constant Transformation

Potomac Core

Some leaders already acknowledge that relevance by itself can’t be a winning strategy in a dynamic business environment. Reduces Industry costs. In this environment, Association revenues have grown despite Industry consolidation. The organization’s four year revenue and membership growth reinforce its role as market movers.