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ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

Of course, there are good and bad occurrences in every generation – but instead of focusing on the negative, Kim urged us to try to understand and appreciate the perspective of other generations. What did you learn from the Super Forum 2018 keynote sessions? Discussing organizational change with our board. Share your thoughts with us!

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A Rising Tide Lifts All Associations. Take the 2018 Association Communications Benchmarking Survey

Association Adviser

Last year, for the first time in survey history, a new challenge emerged as the biggest one association communicators face: Communicating member benefits effectively. The associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Consider topics such as: How to prepare for an interview.

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How to Implement a Successful Email Onboarding Campaign

Association Success

Our process is figuring out what the value proposition is, evaluating that value proposition and working out how to communicate it. Integral to this is knowing your members - what do they want and need from your association, at what level of urgency? Personalize. Click here to watch the sessions on demand.

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How the Marine Corp Association & Foundation improved member retention with Nimble AMS Predictions and Salesforce Einstein AI

Nimble AMS

The member base is active duty, retired, and veteran Marines with over 77,000 individuals, providing hundreds of member resources. MCA&F has been a Nimble AMS client since 2018. The association appreciates Nimble AMS’ strong reporting and analytics that saves staff time and improves member engagement.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. New member engagement programs work , and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article. More info/register.

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The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

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