Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Providing resources to chapter leaders.

Video 285

Video Washington Social Media DC 285

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

Email Marketing 174

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Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018.

Marketing 116

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Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. Nonprofits were behind only government organizations in email open rates last year. When should nonprofits send an email? percent in 2018 to 2.60

Las Vegas 79

Las Vegas Email Marketing California Software 79

Associations Now

FEBRUARY 6, 2020

The trend line is clear: Social media remains the centerpiece for many organizations’ ad-spending strategies, and its role is growing. But what if your goal is to market your brand, rather than a product? In those cases, 55 percent of social marketers said they struggled with ROI. percent of the media spending pie.

Social Media 105

Social Media Email Marketing Strategy Marketing 105

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world. Email Body. Inspiration alert!

Tips 89

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Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Listen: Young people simply aren’t jumping to join an organization with an online presence that looks like it’s from the 1970s.

Communications 184

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Associations Now

OCTOBER 2, 2018

The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018? What was the biggest lesson learned in 2018? — JP Moery (@jpmoery) October 2, 2018.

Email Marketing 77

Email Marketing Project Price Committee 77

Higher Logic

MAY 3, 2018

It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. Make your emails responsive.

Marketing 149

Marketing Communications Content Report 149

Association Success

OCTOBER 28, 2020

The GDPR became enforceable on May 25, 2018 to enhance the protection of personal data of citizens of the EU. The GDPR increased the obligations of organizations that collect and or process personal data. In short, if you have a business that markets to people in the EU, the GDPR applies to you. Invalid emails.

California 78

California Newsletter Software Revenue 78

Reid All About it

NOVEMBER 10, 2017

Your promotional and informational emails are no better than anyone else’s unless you give each member what they want. And, unlike other organizations in your member’s world, your association has (and can get) the data to deliver personalized, if not hyper-personalized, content based on their unique wants and needs.”. 1 CAE credit.

DC 150

DC Washington Tools Education 150

Associations Now

MARCH 26, 2019

Here are some insights to consider within your organization. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. Embracing this across an organization could help make social media a true asset.

Strategy 97

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Associations Now

OCTOBER 26, 2018

— Deirdre Reid, CAE (@deirdrereid) October 26, 2018. You spend hours on your email marketing strategies, but it’s all for nothing if your emails aren’t being delivered. The SendX blog shares their guide to email deliverability. > pic.twitter.com/AcLWHVWNVU. Ideas are easy, execution is hard.

Strategy 71

Strategy Innovation millennials Email Marketing 71

Associations Now

JANUARY 7, 2019

See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Which, of course, is good for organizations that run private communities. Which is good for “owned” resources, like email marketing. Oh, how right I was.

Social Media 110

Social Media Course Technology Email Marketing 110

GrowthZone

JULY 24, 2018

In a nutshell, an AMS provides membership-based organizations an all-in-one member management system. The company was founded in 1996 and serves over 3,000 membership organizations. YourMembership – Cloud-based AMS that supports small to mid-sized organizations. Download your free copy of our 2018 Association Survey Results.

Software 84

Software Association Management Austin Atlanta 84

Reid All About it

NOVEMBER 9, 2018

Learn the real reasons why many organizations find it difficult to hit their growth goals, and the practical steps you can take to increase your membership. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). 1 CAE credit. More information.

Chicago 174

Chicago DC Washington Software 174

Associations Now

OCTOBER 15, 2018

To build psychological ownership, Kirk says organizations must use “at least one of three factors: control, investment of self, and intimate knowledge.”. Intimate knowledge happens when people believe they know a brand inside and out, ultimately creating a special bond and loyalty to that organization. Do you agree?

Email Marketing 51

Email Marketing Products Industry Review 51

Associations Now

OCTOBER 12, 2018

For a robust social media strategy, your organization needs to leverage its Instagram followers. — Tracy Stuckrath (@Thrivemeetings) October 11, 2018. The VolunteerMatch blog offers six email marketing strategies to get more volunteers involved. The Wild Apricot blog explains how to get started.

Social Media 58

Social Media Class Email Marketing Tools 58

Socious

DECEMBER 14, 2016

Personalization in marketing and sales has changed irrelevant ads into helpful content. From marketing to membership communications, a personalized touch is becoming increasingly important because corporate giants like Amazon and Netflix are out there setting high expectations for personalized service and marketing. Why is this?

Software 100

Software How To Tips Member Experience 100

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. In recent years, the struggle has become even more difficult.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Reid All About it

MAY 11, 2018

If your organization has a free webinar or event coming up, please send me the link. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Host: American Marketing Association. Tue 5/15 at 12 p.m.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. If your organization has a free webinar or event coming up, please send me the link. Organizer: Talisa Thomas-Hall. 1 CMP credit.

DC 37

DC Washington Member Engagement System 37

Reid All About it

NOVEMBER 2, 2018

You’re missing a big opportunity if other organizations offer online learning programs to your audience but your association only provides education the traditional face-to-face way. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Marketing Trends to Watch for in 2019. Tue 11/6 at 2 p.m.

Chicago 38

Chicago DC Tools Content 38

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Yes, no, maybe so?

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DC Washington Revenue Chicago 30

Expo Logic

DECEMBER 27, 2019

Event MB also reports that, between 2018 and 2019 alone, all-in-one event management software adoption grew from 9% to 36% — tripling the number of users who are now harmonizing their business' software suites into a central platform. Marketing and Promotion. Marketing campaign automation. CRM Software. Automated reports.

Tools 36

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