Higher Logic

JANUARY 6, 2018

Sure, there are plenty of other marketing platforms to choose from and lots of other ways to generate sales for your products or services. This is why 2018 will be a big year for businesses advertising on Facebook. ” There is no such thing anymore as “organic reach” in the world of social media. So should you.

Social Media 201

Social Media Revenue Course Tools 201

GrowthZone

DECEMBER 26, 2017

SDR/BDR Skills for 2018. We’re about to turn the corner into 2018. The standard process for SDRs or BDRs (whatever your organization calls them) of sending out sequenced emails, calling, leaving voicemails, rinse and repeat? You're currently using a few different tools for your marketing -- A, B, C, D, and E.

Video 218

Video Team Examples Review 218

Higher Logic

NOVEMBER 13, 2018

Jackie’s key takeaway: “Live your values as an organization. Jackie’s key takeaway: "I hope you'll be bold in what you do with your organizations, be brave in connecting with your customers, and create experiences that they'll want to talk about.". What did you learn from the Super Forum 2018 keynote sessions? Show your values.

millennials 241

millennials Austin Texas Examples 241

Nimble AMS

OCTOBER 23, 2018

Here are a few key takeaways from my experience at Dreamforce 2018: Customer 360: This was the big product announcement at Dreamforce. Customer 360 is a new cross-cloud technology initiative from Salesforce that makes their B2C Marketing, Commerce, and Service products work better together. Explore Nimble AMS.

Software 68

Software Tools System Member Experience 68

Membership Marketing

OCTOBER 2, 2018

These are some of the questions that Marketing General Incorporated (MGI) asked association professionals, in conjunction with our client the National Business Aviation Association (NBAA), for the 2018 Association Innovation Benchmarking Report. How do associations define innovation? And how do they go about innovating?

Innovation 67

Innovation Report Review Survey 67

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This payment method has expanded over the years.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Software Member Experience Email Marketing 184

GrowthZone

AUGUST 14, 2018

Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook. Entries from national, regional, and local organizations were considered. Get your FREE copy of.

Charlotte 74

Charlotte CA Pennsylvania Innovation 74

WBT Systems

MAY 10, 2018

How can your organization expand online learning reach? Learn from successful corporate market strategies! Wednesday, May 23, 2018 – from 1-2pm ET. Develop effective pricing and marketing strategies. The post How to Scale Online Learning: B2B Market Strategies for Assocations appeared first on WBT Systems.

Strategy 150

Strategy Marketing How To LMS 150

Membership Marketing

JANUARY 17, 2018

We have just launched the questionnaire for the 2018 Membership Marketing Benchmarking Survey and I want to invite you participate in the research. Last year’s research highlighted some important trends and outcomes that membership organizations have experienced. Please use the link provided in the email to respond.

Marketing 40

Marketing Survey Review Course 40

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

Associations Now

APRIL 23, 2020

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. This occurs because branding makes the company and its goals relatable.

Email Marketing 125

Email Marketing Strategy Marketing Communications 125

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. What do you want to achieve with your strategy?

Social Media 64

Social Media Strategy Marketing Content 64

Higher Logic

APRIL 12, 2018

In the wake of GDPR and the great Facebook controversy of 2018 ( when 87 million users' data was collected without consent ), this is a great time to think about where you store your data, how you can maintain full control over it, and what improvements can be made to make your members feel safer. It's YOURS!

Organization 143

Organization Social Media Maine Revenue 143

Delcor

OCTOBER 22, 2018

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. Here’s our list of can’t-miss sessions and additional resources. Cybersecurity for Associations. A@W Cybersecurity Sessions. A@W Data Sessions.

Resources 67

Resources Analysis Cost Content 67

Aptify

APRIL 4, 2018

All top-of-mind trends and topics organizations are having to answer for as our members, donors, volunteers—everyone—keep up and even drive transformative tech changing our world to make it a better place to live. Preparing Your Organization for Changing Privacy Practices. Innovating for Year-Round Member Engagement.

Innovation 56

Innovation Florida Technology millennials 56

Association Adviser

DECEMBER 29, 2017

Mike Dominguez, chief sales officer for MGM Resorts International, warned that the speed of change is coming faster than a lot of large organizations can prepare for it. “If One of the event changes already emerging is a shift of control over event scheduling from the organizer to the attendee. Create Meaningful Experiences.

Industry 60

Industry California Project Content 60

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The And that strategy starts with building out an in-depth profile for your organization.

Marketing 81

Marketing Analysis Social Media Report 81

Association Adviser

DECEMBER 11, 2018

Here are the top 10 individual communication channels from our 2018 survey: There’s not much change in the top five from 2017’s list. The post The Top 10 Individual Communication Channels for Associations in 2018 appeared first on Association Adviser. However, our survey finds plenty of commonalities among our respondents.

Communications 63

Communications Social Media Newsletter Survey 63

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Associations Now

MARCH 12, 2019

The association’s new Organic Fraud Prevention Solutions program, finally out in the wild after a multiyear warmup period, aims to pinpoint potential cases of fraud in the organic supply chain. With a couple of years of development at its back, the Organic Trade Association’s efforts to fight fraud are ready for prime time.

Organization 89

Organization Industry Process System 89

Aptify

MARCH 26, 2021

In addition to a full suite of association membership management capabilities, an ideal AMS solution for these types of organizations is one that offers: . In this case, the vendor manages things like software upgrades, security patches, and hardware upgrades for you, taking the burden off of your organization – especially your IT department.

Software 72

Software Association Management Organization System 72

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. If your organization has a webinar scheduled in the near future, please send me the link. Make Your Marketing Technology Resolutions for 2018. A Thriving Environment: The State of Meetings in 2018.

DC 225

DC Washington millennials Chicago 225

Associations Now

JUNE 19, 2019

After a year in which tax policy and a fluctuating stock market added a couple of wrenches into the equation, the latest version of a widely watched barometer into charitable giving has some not great news. billion in gifts in 2018. percent in 2018, 3.4 The report notes a sharp decline in itemized tax returns. percent, or 9.1

Report 58

Report Marketing Indianapolis Indiana 58

Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Marketing & Content Management. This year’s pathways are: Compliance & Security.

Technology 51

Technology Conference Project Analysis 51

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018.

Marketing 116

Marketing Social Media Houston Resources 116

Higher Logic

DECEMBER 5, 2017

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. Beginning in early 2012, the European Commission debated the law until its final approval in April 2016, with a compliance date of May 25, 2018. First, a little history. GDPR’s Privacy Protections. Right to be Forgotten.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Higher Logic

APRIL 25, 2019

Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Mobile Event Apps: No Laptop? No Problem.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. It’s difficult for marketing professionals to be generalists anymore. Understanding needs of the market.

Team 61

Team Marketing Analysis Social Media 61

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. It’s difficult for marketing professionals to be generalists anymore. Understanding needs of the market.

Team 60

Team Marketing Analysis Social Media 60

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. If your organization has a webinar scheduled in the near future, please send me the link. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. – After Appagedon: Your Event App and 2018. Tue 12/5 at 2 p.m.

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

NOVEMBER 30, 2018

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. Cindy Lewin, Partner and Chair, Nonprofit Organizations Practice, Venable LLP. Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact.

Innovation 190

Innovation Technology DC Tips 190

AssociationChat

MARCH 28, 2023

Today, global brands and organizations from PayPal to Lululemon use valuegraphics to understand how groups of people make decisions about anything, anywhere on Earth-and activate their target audiences eight times more powerfully than ever before. In 2018, Inc. He is a human values expert, global researcher, and best-selling author.

Strategy 64

Strategy Project Marketing Leadership 64

Higher Logic

APRIL 11, 2019

Consider these stats as we explore the rise of customer success as a focused initiative: The SaaS market is expected to reach $164.29 billion by 2022 [ Transparency Market Research ]. 83% of Customer Success (CS) teams saw growth in team size last year [ 2018 Customer Success Salary Report, Totango ].

Software 174

Software Resources Strategy Tools 174