Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. What do you want to achieve with your strategy?

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Social Media Strategy Marketing Content 64

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. All the above!

Video 52

Video Marketing Strategy New Jersey 52

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you?

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Marketing Email Marketing Content Software 149

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Associations Now

OCTOBER 24, 2018

A learning strategy can help your team understand how to effectively deliver value. But with so much change, it can be easy for employees to miss out on the information and current happenings that affect the overall organization and its members. — Community by Association (@CommunitybyAssn) October 23, 2018.

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Strategy Social Media System Innovation 121

Associations Now

NOVEMBER 26, 2019

One of the greatest resources that your organization has is content—and likely lots of it. In a 2018 report, Omnipress found that more associations were repurposing content from their events , often to promote new ones. And this approach can translate to your general content strategy as well. Here’s how. Take it to social media.

Content 104

Content Strategy Social Media Marketing 104

Delcor

OCTOBER 22, 2018

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. A@W Cybersecurity Sessions. By understanding their methods, you’ll be better equipped to protect your association from attacks.

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Resources Analysis Cost Content 67

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

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Marketing Tools Content Process 120

Associations Now

MARCH 26, 2019

Here are some insights to consider within your organization. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. Embracing this across an organization could help make social media a true asset.

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Strategy Social Media Maine millennials 100

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking.

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Marketing Tips Communications Report 250

Association Success

DECEMBER 19, 2018

We can look to for-profits for best practices in technology and strategy, while keeping in mind that membership organizations are unique.). On the day you did/did not renew your membership, what was going on for you/your organization/your business? Associations heap a lot of focus on communications. Look for their triggers.

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Content Strategy Communications Revenue 76

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The And that strategy starts with building out an in-depth profile for your organization.

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Marketing Analysis Social Media Report 65

Associations Now

OCTOBER 26, 2018

And it needs a branding strategy to become more recognizable. Lane shares three tactics to use in your branding strategies: Tell a story. “No — Deirdre Reid, CAE (@deirdrereid) October 26, 2018. Just because someone had success with one strategy doesn’t mean it’s right for the problem you need to solve.

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Strategy Innovation millennials Email Marketing 77

Higher Logic

APRIL 11, 2019

Let’s talk customer success statistics and strategy (AKA you should be paying close attention). Consider these stats as we explore the rise of customer success as a focused initiative: The SaaS market is expected to reach $164.29 billion by 2022 [ Transparency Market Research ]. billion by 2022 [ Transparency Market Research ].

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Software Resources Strategy Tools 174

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

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Content Marketing Report Tools 94

Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Project Management & Strategy. Marketing & Content Management.

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Technology Conference Project Analysis 51

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

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Washington DC Library Tips 186

Associations Now

MAY 10, 2019

Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. When it comes to internal comms, strategies, of course, vary greatly. So why bother with an elaborate strategy? Gallagher & Co.

Communications 86

Communications Strategy Software Newsletter 86

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. If your organization has a webinar scheduled in the near future, please send me the link. Make Your Marketing Technology Resolutions for 2018. Five-Steps to a CME Digital Content Strategy. Host: ASAE.

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Higher Logic

APRIL 25, 2019

Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Mobile Event Apps: No Laptop? No Problem.

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Massachusetts Newsletter Social Media Conference 226

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Providing resources to chapter leaders.

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Video Washington Social Media DC 285

Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

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Software Strategy System Learning Management System 75

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. If your organization has a webinar scheduled in the near future, please send me the link. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. – After Appagedon: Your Event App and 2018. s trends report.

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North Carolina Chicago Washington DC 158

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

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DC Washington Learning Management System LMS 275

Reid All About it

NOVEMBER 30, 2018

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. Cindy Lewin, Partner and Chair, Nonprofit Organizations Practice, Venable LLP. Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact.

Innovation 190

Innovation Technology DC Tips 190

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. NMMA (National Marine Manufacturers Association) is a highly respected organization.

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Industry Analysis Committee Team 164

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

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Email Marketing Social Media Library millennials 174

Higher Logic

JUNE 12, 2018

Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report. Communities have created huge boosts in ROI for organizations, but most use their ROI to defend that community’s worth, rather than looking for offensive ways to boost their community.

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Resources Report Strategy Leadership 136

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. We can’t predict the future but we can imagine different futures and prepare ourselves and our organizations for those scenarios. – Wow Your Members with a New eLearning Program in 2018.

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LMS Price Revenue Technology 174

Membership Marketing

NOVEMBER 8, 2019

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. Another developing innovation for associations is the use of paid digital media for their marketing efforts.

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Report Marketing Innovation millennials 40

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

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Tools eBook Report Learning Management System 258

Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Effective communication is all about managing expectations. Cue the Aretha).

Communications 184

Communications millennials Tips Software 184

Associations Now

FEBRUARY 6, 2020

One strategy might be to think of social as a venue for soft leads. The trend line is clear: Social media remains the centerpiece for many organizations’ ad-spending strategies, and its role is growing. But what if your goal is to market your brand, rather than a product? percent of the media spending pie.

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Social Media Email Marketing Strategy Marketing 114

.orgCommunity

DECEMBER 6, 2017

organizations. organizations share common characteristics. Engage new and different audiences by broadening value proposition or further targeting market segments.Cultivate staff talent with for-profit marketing and product development business acumen. 2018’s Transformation Imperative appeared first on orgCommunity.

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Tips Technology Social Media Process 40

WBT Systems

JANUARY 16, 2018

You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. Now, imagine a few different types of members (or non-members) and speculate as to how their lives, jobs, careers, and organizations will change if that imagined future actually happens.

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How To Innovation Class Analysis 251

Associations Now

MARCH 18, 2019

A recent survey finds that paid search can often improve your search engine optimization strategy by helping your organization target its attack. If you’re looking to make a big impact with your search engine optimization (SEO) strategy in 2019, don’t simply focus on the optimization that you can get for free.

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Survey Social Media Strategy Course 107