Associations Now

FEBRUARY 6, 2020

In a 2019 report on digital ad spending , the research firm eMarketer predicted that total spending on digital advertising will grow to $151 billion in 2020, making up 58.5 The trend line is clear: Social media remains the centerpiece for many organizations’ ad-spending strategies, and its role is growing. In the Smartly.io

Social Media 121

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Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

Communications 287

Communications Tips Content Tools 287

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). What to open? What to ignore?

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Multiview

DECEMBER 12, 2019

As it does every year, Marketing General Inc. this summer released its 2019 Membership Marketing Benchmarking Report. For a decade… The post Association New Year’s Resolution: Honing Digital Marketing appeared first on MultiView.

Marketing 59

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Higher Logic

MAY 29, 2020

With a combination of engagement tools, you can gather the data about members’ interests, segment your members by interests, and nurture members with automated campaigns – all to encourage more participation and create more exposure for the content they’re truly interested in, like your new report.

Social Media 254

Social Media Tools Member Engagement Revenue 254

GrowthZone

NOVEMBER 8, 2022

Processing reports and billing is easy and a time saver which equals money saved. Also, the reports are tools that give us information to use when planning for the future. The integration with our accountant for month-end billing and reporting is streamlined and detailed. Reports are easy to produce and accurate.

Process 78

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Achieve

AUGUST 12, 2021

Millennial Impact Report. As of 2019, 90.4% If you really want to make progress in your relationships, report back to your donors on all the good they initiated thanks to their generous contributions after your campaign wraps up. . Millennial Impact Report. Let’s dive into our first tip. In fact, in its annual.

millennials 82

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. So, email marketing should be one pillar of your membership marketing plan.

Marketing 98

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Reid All About it

OCTOBER 11, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. More info/register. Host: Nonprofit Tech for Good. Tue 10/15 at 2 p.m. Wed 10/16 at 1 p.m.

DC 50

DC Washington Content Education 50

Associations Now

DECEMBER 12, 2019

Twilio SendGrid’s 2019 Email Benchmark and Engagement Study reports a sharp decline in open rates from the 2018 edition of the study, but says users are more likely to open if the message feels meant for them. As a new study on email marketing shows, what goes up must come down. percent to 10.9

Report 75

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Reid All About it

FEBRUARY 15, 2019

The responsibility and pressure, coupled with the time it takes to effectively handle direct reports can be daunting. Improving Nonprofit CRM Data Management in 2019. Learn how to take your donor data management to the next level in 2019. Learn how to take your donor data management to the next level in 2019. Host: PCMA.

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GrowthZone

JUNE 21, 2021

Analytics and reporting. Financial reporting. Board member reporting. Email and text communications. Email marketing. FEATURES: Marketing. Custom reporting and analysis. Email marketing. Robust reporting and analytics. Workflow automation/project management. Fundraising.

System 148

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GrowthZone

NOVEMBER 23, 2020

Editor’s note: This article was originally posted on September 23, 2019. Analytics and reporting. Financial reporting. Email marketing. Email marketing. Robust reporting and analytics. It has been updated. Document management. Workflow automation/project management. Customizable dashboards.

Membership Management 78

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Associations Now

JANUARY 28, 2019

“The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. — Business 2 Community (@B2Community) January 26, 2019. Clean Your List.

Member Research 84

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Reid All About it

NOVEMBER 9, 2018

A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results.

Chicago 175

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GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. Improve efficiency by automating email communications, marketing, billing, duplicate entry elimination, membership renewal, reporting, and more – all from one streamlined, centralized data hub. It has been updated. No IT department? No problem!

Software 148

Software Association Management Price Membership Management 148

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Promote other relevant long-form content.

Newsletter 52

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Promote other relevant long-form content.

Newsletter 52

Newsletter Tips eBook Content 52

Expo Logic

DECEMBER 27, 2019

Event MB also reports that, between 2018 and 2019 alone, all-in-one event management software adoption grew from 9% to 36% — tripling the number of users who are now harmonizing their business' software suites into a central platform. Marketing campaign automation. Automated reports. Guest transaction history.

Tools 36

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Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Bonus: Relatable GIFs ??.

Marketing 149

Marketing Video Resources Content 149

Associations Now

SEPTEMBER 3, 2019

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. The report also found that the first hour after an email is sent is key. Other points highlighted in the report include the necessity of expressing value in subject lines. aw Depka Prondzinski.

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