Remove 2019 Remove Innovation Remove Recruitment Remove Tools
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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

Use a common reporting tool so that everyone has access to a common set of metrics. Marketers will soon have even more tools at their disposal to make personalization more precise. Tools like online community can help you educate, build relationship, and grow brand rapport with your customers. How Will You Adapt in 2019?

Marketing 184
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A Membership Growth Case Study

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. The two decisions to accomplish this change were to focus on improving the membership value proposition and allocating significant budget dollars for an ongoing membership recruitment effort.

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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. MTI chose online community as a tool for digital transformation. Let’s just do that.”.

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Association Brain Food: 4.28.23

Reid All About it

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online communities are extremely popular with younger audiences—the toughest ones to recruit and retain. Frankly, we’re smarter about it now. Online community. 1 CAE credit.

DC 206
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Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. 1 CAE credit.

DC 276
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Association Brain Food Weekly: 4.12.19

Reid All About it

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Uncovering the Secrets for Innovation and Growth: IT & Digital Maturity. 1 CMP credit.

LMS 276
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Daily Buzz: How Tech Can Improve Meeting Translation Services

Associations Now

New translating innovations can build on—and not detract from—the experience. For example, an AI tool from Google, nicknamed Translatotron, stands to break down barriers between attendees who speak different languages, while also providing planners with less costly translation services. “But — Marketo (@marketo) May 29, 2019.

Content 92