Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. – Proven Strategies to Increase Member Retention.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Association Success

AUGUST 5, 2020

According to Association Laboratory’s Looking Forward 2020 , a global survey of association strategy from December 2019, 61% of respondents said they were already expanding online education, and 52% were planning on creating or expanding online communities. Membership has pretty much been a virtual process, forever,” Cowan said. “So

Michigan 78

Michigan LMS Newsletter Social Media 78

Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it. Social media advertising.

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Recruiting Recruitment Minnesota Georgia 88

Associations Now

JANUARY 23, 2019

“To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”. — APTA (@APTAtweets) January 23, 2019. Other Links of Note.

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Press Release Newsletter Certificate Review 102

Associations Now

DECEMBER 18, 2018

Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. If there’s one thing true in life, it’s that time flies. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks.

Tips 103

Tips Handbook Recruiting Recruitment 103

Associations Now

SEPTEMBER 27, 2019

Michael Jung on the VolunteerMatch blog shares four strategies you can use to help them understand their impact. link] #Associations #Assnchat #Membership #marketing #CRM #Customerexperience pic.twitter.com/EdYkwc6ULV. — Scot Lienke (@ScotLienke) September 27, 2019. Also: What is “content”?

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Newsletter Content Survey Project 72

Associations Now

MARCH 13, 2019

So, new insights show that your strategy isn’t working. — Association Success (@assn_success) March 13, 2019. Garth Jordan writes on Association Success that it’s structured around strategy, content, acquisition, and retention. Want to increase newsletter subscribers? Other Links of Note.

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Newsletter Content Industry Member Experience 49

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). It’s only a matter of time before LinkedIn Learning comes knocking in your market.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

Content Education Recruiting Recruitment 39

Reid All About it

OCTOBER 11, 2019

Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50

DC Washington Content Education 50

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign.

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Video Marketing Strategy New Jersey 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

Association Adviser

NOVEMBER 29, 2018

By using this strategy, members can read succinct, yet detailed briefings of each article with the option to click a link to read the full article. Instead of using a single line to introduce eNewsletter articles and hoping that members will want to read more, summaries within the newsletter engage readers immediately.

Newsletter 68

Newsletter Social Media Communications New York 68

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

JANUARY 8, 2021

17 non-negotiable things your email newsletter needs right now. ( Jodi Harris, Content Marketing Institute ). Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Ann Handley ). Terence Eden ). *All

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Las Vegas Case Study Conference LMS 370

AssociationChat

JUNE 28, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least.

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least.

United States 52

United States New York Conference Seattle 52