Associations Now

JANUARY 3, 2019

Also: Before AI hits marketing full force, here’s how you should approach personalization. And in 2019, membership programs might matter more than ever before. That means organizations need to find a way to maximize support from membership programs—including strategies that drive people to join in the first place.

Revenue 102

Revenue Team Review Marketing 102

Higher Logic

JUNE 13, 2019

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Marketing (48%). The top five functional groups most likely to have community performance goals are: Marketing (40%). Innovation (32%).

Strategy 195

Strategy Report Team Cost 195

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. At the start of a new year, it’s a good idea not only to set a few New Year’s resolutions , but also to think about upcoming activities and ways you’ll engage your members in 2019.

Content 108

Content Social Media Member Engagement Team 108

Mariner Management

DECEMBER 26, 2019

While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. As you peruse, just maybe there is a tip or strategy for 2020. AssociationSuccess.org explores the question through an interview around the 2019 benchmarking study.

Education 62

Education Course Resources Member Engagement 62

Associations Now

OCTOBER 2, 2018

How can you make your association better in 2019? Four questions to ask to develop the strategies that will get you there. As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Whatever it was, brainstorm ways to not only leverage that in 2019, but to make it even better.”.

Email Marketing 92

Email Marketing Project Price Committee 92

GrowthZone

JUNE 4, 2019

Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. As predicted by respondents in the 2019 Association Industry Trends survey results , Artificial Intelligence (AI) is already impacting association marketing.

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Email Marketing Marketing Survey Tips 128

Association Success

JANUARY 14, 2019

How is your association committing to a competitive education strategy? On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market. Presently, a large majority of associations do not have an education strategy.

Education 82

Education America Price Strategy 82

Associations Now

JANUARY 4, 2019

Also: developing a physical security strategy at events. But it’s hard to do that without looking back to the strategies, activities, and behaviors that didn’t work the year prior. — SmartMeetings (@SmartMeetings) January 3, 2019. Content marketing can drive event awareness and attendance. Other Links of Note.

Social Media 71

Social Media Strategy Survey Tips 71

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. A 2019 Adobe research report showed that 61 percent of Americans find diversity in advertising important, and 38 percent of consumers are more likely to trust brands that do well with showing diversity in their ads.

Marketing 101

Marketing LMS System Education 101

Associations Now

JANUARY 18, 2019

Here’s how to plan an efficient tech strategy. Getting on board with a strong technology strategy can help you navigate the tech world and find the best tools and resources to keep things going strong at your association,” says Audra Hopkins on the Web Scribble blog. — Content Marketing Institute (@CMIContent) January 18, 2019.

Technology 88

Technology Strategy Class Tools 88

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

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DC Washington Learning Management System LMS 275

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Ryan Law, CXL ). Host: ASAE.

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DC Washington Member Engagement Content 293

Higher Logic

JUNE 19, 2019

To combat the problem, many organizations are looking at ways to deliver a better customer experience and differentiate themselves in the market.For example, &pizza presented their new customer experience strategy at Forrester CX NYC: The pizza company is now using text messaging as its only form of customer support and communication.

Strategy 136

Strategy New York Examples Resources 136

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The And that strategy starts with building out an in-depth profile for your organization.

Marketing 81

Marketing Analysis Social Media Report 81

Association Success

APRIL 1, 2019

Readers will find strategies and tools that will ultimately help them: The book is divided into three sections around the Open Garden Model: “The Bedrock” (finding your Core Purpose and Core Values), “The Soil” (constructing and nurturing your culture), and “The Crops” (finding and engaging your community).

Software 113

Software Newsletter Association Software Maine 113

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. My path to wearing Allbirds took several steps, typical of an omnichannel marketing campaign. Take me as an example.

Marketing 94

Marketing Member Engagement Strategy Report 94

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Nonprofit Tech Trends 2019.

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Video Washington Social Media DC 285

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

eBook 34

eBook Technology Social Media Innovation 34

GrowthZone

JANUARY 24, 2019

In GrowthZone’s recently released 2019 Association Survey Results , we reported on everything from average employee-to-member ratio to respondents’ satisfaction with their boards of directors. Additional topics include historic membership trends, use of marketing channels, most effective tactics for growing memberships, and more.

Strategy 64

Strategy Survey Report Content 64

Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. Let’s start 2019 with a discussion around your digital strategy.

Chicago 170

Chicago DC Content Washington 170

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Slefo, Ad Age ). More info/register.

Vermont 285

Vermont DC Washington Education 285

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

eBook 28

eBook Technology Social Media Innovation 28

Nimble AMS

MARCH 6, 2023

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Laurin is a leader in event promotion and member engagement strategy at her organization. While women have made great strides in the U.S. workforce, they are still vastly underrepresented in STEM jobs.

Innovation 145

Innovation District of Columbia Baltimore Illinois 145

Higher Logic

JANUARY 7, 2019

In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes? If so, how committed am I to building a strong and sustainable community in 2019 and beyond? The Business Impact of Online Communities.

Case Study 204

Case Study Tools Marketing Resources 204

Ewald Consulting

JANUARY 11, 2022

And maybe that cut it in 2019, but post-pandemic? According to new research from LinkedIn , of 1,800 marketers across 13 countries, 85 percent held virtual events last year. The post Association Professional Development as a Revenue Diversification Strategy appeared first on Ewald Consulting. Not a chance.

Revenue 52

Revenue Strategy Certificate Class 52

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Nonprofit Tech Trends 2019.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Associations Now

FEBRUARY 6, 2020

One strategy might be to think of social as a venue for soft leads. The trend line is clear: Social media remains the centerpiece for many organizations’ ad-spending strategies, and its role is growing. But what if your goal is to market your brand, rather than a product? percent of the media spending pie. In the Smartly.io

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Social Media Email Marketing Strategy Marketing 123

Associations Now

NOVEMBER 20, 2019

After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. While the market looks good for most sectors, nonprofits plan to hire fewer people, and a certain skill set is highly sought. Even still, a robust job market means more turnover and more time spent training new employees.

Marketing 84

Marketing Michigan Recruiting Recruitment 84

Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. E-newsletter guru Alex Lieberman , founder and CEO of the popular newsletter Morning Brew , offers these five tips for a successful email marketing strategy: Know who your members are. — Association Success (@assn_success) October 26, 2019.

Strategy 63

Strategy Newsletter Email Marketing Social Media 63

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. But for 2019, we came armed with data.

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Los Angeles DC Washington Phoenix 186

Associations Now

SEPTEMBER 13, 2019

Don’t exclude them by marketing only to members. Also: why meeting planners should collaborate with digital marketers. And though your association might consider those educational opportunities a member benefit, they are worth marketing out to nonmembers, too. — Aventri (@AventriSoftware) September 12, 2019.

Education 60

Education Marketing Sample Certificate 60

Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. Try these free strategies, from the Event Manager Blog. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers.

Marketing 69

Marketing Discount Price Recruiting 69

Reid All About it

MARCH 15, 2019

Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Hear about strategies to make team members more effective, and make the planning workflow less stressful. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities.

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DC Washington Denver Sacramento 150