Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Here’s what the omnichannel approach looks like.

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Marketing Member Engagement Strategy Report 94

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

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DC Washington Learning Management System LMS 275

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The And that strategy starts with building out an in-depth profile for your organization.

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Marketing Analysis Social Media Report 81

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. CAE credit.

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Video Washington Social Media DC 285

Nimble AMS

MARCH 6, 2023

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Laurin is a leader in event promotion and member engagement strategy at her organization. While women have made great strides in the U.S. workforce, they are still vastly underrepresented in STEM jobs.

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Innovation District of Columbia Baltimore Illinois 145

Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring.

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West Virginia Washington DC Revenue 360

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

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Washington DC Library Tips 186

GrowthZone

JANUARY 24, 2019

In GrowthZone’s recently released 2019 Association Survey Results , we reported on everything from average employee-to-member ratio to respondents’ satisfaction with their boards of directors. Additional topics include historic membership trends, use of marketing channels, most effective tactics for growing memberships, and more.

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Strategy Survey Report Content 64

Reid All About it

MARCH 15, 2019

Harald Becker, Director Industry Engagement & Research, Microsoft. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Hear about strategies to make team members more effective, and make the planning workflow less stressful. Tue 3/19 at 2 p.m. CMP credit.

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Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. But for 2019, we came armed with data.

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Ewald Consulting

JANUARY 11, 2022

And maybe that cut it in 2019, but post-pandemic? According to new research from LinkedIn , of 1,800 marketers across 13 countries, 85 percent held virtual events last year. So, how can you keep members engaged and money flowing in? Not a chance. In addition, 75 percentanticipate continuing to hold virtual events.

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Revenue Strategy Certificate Class 52

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Social Media Tools Member Engagement Revenue 254

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Raleigh Review Class Education 259

Higher Logic

JANUARY 29, 2019

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it.

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Associations Now

MAY 1, 2019

And no matter what arena members engage in, each community should feed into the others and support the larger mission of the organization. Your online community strategy shouldn’t just be about online interactions and, when done well, it creates untapped potential for your association.”. The Fight for Gender-Equal Boards.

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Strategy Review Content Member Engagement 61

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. 1 CAE credit. . More info/register.

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DC Recruiting Recruitment Washington 205

Reid All About it

JUNE 7, 2019

MemberSuite recommends a member-first approach to your association’s email strategy. Should suppliers be members ? The Road to Member Engagement Is Paved with Personalized Marketing. Megan Lopez, senior marketing manager at Personify. 10 Common Webinar Mistakes to Avoid in 2019. 1 CAE credit.

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Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. – Proven Strategies to Increase Member Retention.

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Montana Revenue Case Study Conference 259

Higher Logic

MAY 8, 2019

billion by 2019). Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way.

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Tips Email Marketing Newsletter Communications 166

Associations Now

JULY 16, 2019

If someone were to ask me to describe what 2019 feels like in one word, I might say “anxiety.”. In Marketing General Incorporated’s 2019 Membership Marketing Benchmarking Report , 45 percent of associations surveyed said their membership increased.

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Innovation Survey Report Strategy 104

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. How to Engage Members and Monetize Your App.

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Arlington DC Washington LMS 170

Associations Now

JANUARY 14, 2019

Use these strategies to keep members interested and engaged. Also: Event tech in 2019 will focus less on innovation, more on existing technology. And though a break can be beneficial and productive for your team, it can be dull for members. — Francis Friedman (@FrancisFriedman) January 13, 2019.

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Discount Technology Innovation Video 76

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. United States average: $31,133 (2019, US Census Bureau). Kyle Sexton is the founder of ChamberThink Strategies and publisher of Chamber Today , done-for-you content for chambers and economic development organizations.

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United States Revenue Maine Content 148

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). The other is another José Andrés recipe from Milk Street (Sep/Oct 2019 issue) for cauliflower with smoked paprika, honey and sherry vinegar. Presenter: Mark Bornstein, VP of Content Marketing, ON24.

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Chicago Baltimore Education Content 243

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. City of Hope, a nonprofit providing training to medical professionals working in the field of cancer genetics, uses its community to engage its audience. Marketers want inspiration for new campaigns. Example 3: City of Hope Community.

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Examples Software Newsletter Review 156

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Host: xScion.

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LMS Pennsylvania Innovation Education 276

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Event Trends 2019 – Live From IMEX.

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DC Washington Social Media Revenue 170

Associations Now

OCTOBER 29, 2019

A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement strategy. Meanwhile, chapter membership structures and programs are starting to shift in new ways to support members. Emphasis on PD.

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Metro Member Engagement Report Innovation 75

Mariner Management

OCTOBER 16, 2020

we look back to 2019 CEX where Kiki L’Italien sat down with CRPs for a chat on some of the challenges they face – even without a pandemic hanging over them! – Again, we thank Kiki L’Italien for serving as our resident association chatter at 2019 CEX! Check out this clip of Kiki’s interviews at CEX 2019: Why Chapters and CRPs Matter.

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Communications Virginia Course Strategy 62

Potomac Core

JUNE 16, 2015

Odds are high that your board members are either preoccupied with business challenges or just plain bored with discussions on Association strategies. So much so, that the Association’s newly minted strategic plan amplifies the business outcomes that the Cold Chain Sector seeks to achieve from 2016-2019: Growth the Industry.

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eBook Committee Member Engagement Strategy 100

Associations Now

MAY 24, 2019

Also: experiential marketing statistics to know. Most people use Pinterest for fun, but it’s a prime channel for influencer marketing—which can generate 11 times the ROI of traditional advertising. This is why reaching a Pinterest influencer to promote your own brand requires strategy. Why Marketers Love Live Events.

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Report Marketing Content Member Engagement 65

Potomac Core

FEBRUARY 11, 2019

Associations who want to pass the relevance test should initiate conversations with their Boards or Executive Committees to: Talk through and quantify the sources and the business impact of market challenges. Build nimble strategies to address new or critical Industry or Professional challenges and opportunities. Donna Orem.

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Survey Revenue United States Committee 158

Associations Now

SEPTEMBER 18, 2019

Digital organizations don’t become so overnight, they work and rework their strategy until they are able to create new and stronger forms of engagement with their members. Most #associations do not onboard new members long enough. — Amanda Kaiser (@SmoothThePath) September 16, 2019. link] #AssnChat.

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Tools Software Review Technology 99

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. Find out from Rebecca Achurch, CAE, who also explains why your association need a data strategy and how to get started. Digital Marketing Trends and Traditions 2019. Location: Ottawa, Ontario.

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Social Media Arizona millennials Proposal 170

Reid All About it

JUNE 19, 2020

Inclusion strategy. If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership , says MemberSuite. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. More info/register.

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Video Conference Revenue Industry 221

Associations Now

DECEMBER 18, 2018

Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. Gamified member engagement.

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Tips Handbook Recruiting Recruitment 103

Associations Now

MARCH 15, 2019

So, when it comes to getting started, Event Marketer suggests these do’s and don’ts: Do work with a technology partner. Brands have expertise in plenty of spheres—their key markets, their products, their customer bases—but developing ways to use cutting-edge technology isn’t usually one of them,” Kait Shea says in the post.

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Certificate Software System Technology 92