2019 Marketing Revenue Strategy 
Ewald Consulting
JANUARY 11, 2022
Here’s why you need to keep up with those changes… Traditionally, many associations rely on revenue from at least one major conference or event each year. And maybe that cut it in 2019, but post-pandemic? According to new research from LinkedIn , of 1,800 marketers across 13 countries, 85 percent held virtual events last year.
Associations Now
JANUARY 3, 2019
Also: Before AI hits marketing full force, here’s how you should approach personalization. And in 2019, membership programs might matter more than ever before. Of the many challenges involved in membership, Dilenschneider says that expenses are beginning to outpace revenues, particularly for cultural organizations.
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Velvet Chainsaw
APRIL 14, 2021
For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. Revenue for anchor exhibitors cannot be recognized until that happens.
Blue Sky eLearn
OCTOBER 30, 2018
While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. A Festive Welcome.
Higher Logic
DECEMBER 20, 2018
However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. Why Community Should Be Part of Software Companies’ 2019 Strategy. How does each one of these drive more revenue? For Marketers. Let’s explore. #1:
Blue Sky eLearn
OCTOBER 30, 2018
While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. A Festive Welcome.
Velvet Chainsaw
DECEMBER 11, 2019
If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.
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