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JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learner engagement.

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FEBRUARY 19, 2021

Board strategy. MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. Membership recruitment. 19 tips for reading more this year, from people who read a ton in 2020. Credentialing programs. I love Marketing General Inc.’s Host: ASAE.

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Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Instead of shrinking in 2020, some associations expanded membership. (must join Fridays@4 first, it’s free). Host: Cvent.

North Carolina 370

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OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). More info/register. Host: Zoom.

Utah 370

Utah LMS Conference Technology 370

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DECEMBER 13, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Design Your Perfect 2020: How to Create Powerful Goals and Actually Stick to Them. Learn goal-setting methods to ensure you set inspiring goals and actually achieve them in 2020. 2020 Event Trends.

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JANUARY 10, 2020

Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. How to build a successful content marketing strategy from scratch. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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NOVEMBER 27, 2020

They suggest strategies for making the case for investing in online learning programs. Quick hits before we get to the list of next week’s free education: Did you know the CARES Act made it possible to deduct $300 on your 2020 tax form for charitable donations, even if you don’t itemize deductions? CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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MAY 15, 2020

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Chapter sponsorships.

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SEPTEMBER 18, 2020

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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FEBRUARY 12, 2021

Hear from two event organizers who safely delivered hybrid events for their associations at the end of 2020: WISPA2020 hosted by the Wireless Internet Service Provider Association and the ICCA Congress 2020. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Board diversity. Burning Man FOMO. Where are the pitfalls?

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SEPTEMBER 25, 2020

Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. (JT Long, Smart Meetings ).

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JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Learning Management System 285

Learning Management System Education Communications Technology 285

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APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Is it a certificate program or a certification? Member communications. The survey closes Friday, April 30.

Revenue 370

Revenue Strategy Content Education 370

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DECEMBER 11, 2020

Just because 2020 has us stuck at home, it doesn’t mean we can’t still meet up as a community! The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CAE credit.

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MARCH 12, 2021

EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. More info/register. Fri 3/12 at 12 p.m.

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JULY 24, 2020

Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Proven Strategies to Increase Member Retention. Virtual board meetings. 1 CAE credit.

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DECEMBER 18, 2020

Welcome to the last Association Brain Food of 2020. In November 2020, MPI delivered a hybrid event in-person at the Gaylord Texan in Grapevine, Texas, and live online to an audience representing 17 countries. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Video 221

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Nimble AMS

NOVEMBER 12, 2019

Now’s the perfect time to rejuvenate the activities that drive recruitment, engagement, and retention. To keep members around for the long haul be sure to continually evaluate your organizational strategy to ensure you’re providing value throughout the member journey. Explore Nimble AMS.

Analysis 60

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APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this interactive program, Steve provides insights and strategies to elevate decision performance.

Revenue 363

Revenue Strategy Team Content 363

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AUGUST 21, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Experience a best-in-class virtual event to inspire and start building your new event strategy. Where are the pitfalls?

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NOVEMBER 29, 2019

Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. When you recruit members, you’re inviting them to your organization’s “party.” Doesn’t one affect the other?

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West Virginia Washington DC Revenue 360

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Join us for this strategy session to learn more about diversifying funding streams through philanthropic approaches, increasing revenue generation beyond earned income models, and improving income projection from untapped and under-used sources.

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MARCH 19, 2021

Leaders should discuss these questions to avoid returning to “the emerging temptation of a false normalcy and [making] a hard turn back toward the pre-2020 complacency that exacerbated the pandemic’s detrimental impact.”. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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OCTOBER 16, 2020

By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in.

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MARCH 25, 2022

The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Discuss new engagement strategies that push boundaries. CAE credit.

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NOVEMBER 12, 2021

It’s a good list to compare against your marketing strategies and tactics. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Walk away with new strategies to level up as an event experience leader. Board foresight. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Associations Now

FEBRUARY 26, 2020

Also: incorporating new technology into your existing marketing strategy. Offer recommendations on local conferences, industry events, certification programs, and training sessions that they can take advantage of. New Tech Doesn’t Mean a New Marketing Strategy. — Content Marketing Institute (@CMIContent) February 26, 2020.

Certificate 71

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FEBRUARY 21, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Most association execs understand how the Americans with Disabilities Act (ADA) applies to meetings, certification exams and online courses, but what about one of your key public spaces—your website? Tue 2/25 at 12 p.m. DC Idea Swap).

DC 221

DC Washington Content Education 221

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JULY 17, 2020

Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. 5 virtual conference pricing strategies. Presenters: Amanda Simons, Principal, Honeycomb Strategies. MeetingsNet ). Host: PCMA.

Montana 341

Montana Revenue Strategy Conference 341

Forj

APRIL 22, 2021

Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. Pricing Strategy for Training Courses: Subscription vs. One-Time-Fee. 5 eLearning Pricing Models for Your Courses.

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Price Course LMS Discount 172

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JUNE 19, 2020

Inclusion strategy. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Nicola Kastner, VP of Global Event Marketing Strategy for SAP. More info/register. Host: Matchbox Virtual Media.

Video 221

Video Conference Revenue Industry 221

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MARCH 26, 2021

They suggest strategies for resolving some of the challenges you probably have with your SMEs. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Volunteer SMEs. Chapter events.

Innovation 259

Innovation San Diego LMS Strategy 259

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AUGUST 14, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Claim Your Seat at the Table: Why and How to Impact your Association’s Virtual Event Strategy. Michelle Brien, Vice President of Marketing and Product Strategy at WBT Systems. Virtual Summit 2020. Tue 8/18 at 11 a.m.

Montana 370

Montana Conference Education Tips 370

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MAY 1, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. More info/register. Tue 5/5 at 11:30 a.m.

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North Carolina Revenue Strategy Education 273

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MAY 8, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment.

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North Carolina Montana Conference Revenue 221