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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

This century-old association made a commitment to online community and data analysis, embracing new tech along the way. Now, their integrating activity tracking and data collection tool enables AACSB to: Enhance the connection between their engagement platform and association management software (AMS). billion by 2023.

Revenue 211
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Association Brain Food: 12.8.23

Reid All About it

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Location: Washington DC. More info/register. to 4:30 p.m. –

Strategy 272
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Association Brain Food: 3.8.24

Reid All About it

Higher Logic’s 2023 Association Email Benchmark Report rounds up data and trends based on the emails of 1500 associations. Membership Mondays: What Does Member Engagement Mean to You? What are you looking for when talking about member engagement? Association email benchmarks. More info/register. More info/register.

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Association Brain Food: 9.1.23

Reid All About it

MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Engagement means different things for different members. Membership trends. Membership value. Project management.

Revenue 227
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Association Brain Food: 1.26.24

Reid All About it

s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. I’ve used data from Marketing General Inc.’s 1 CAE credit. More info/register.

Survey 256
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Association Brain Food: 4.28.23

Reid All About it

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. More info/register. Uduafemhe, PhD.

DC 205
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Association Brain Food: 4.21.23

Reid All About it

Takeaways from the 2023 Conference Industry Report Omnipress’ 2023 Conference Industry Report, based on a survey of over 200 event and association professionals, explores what “back to normal” actually means in 2023 and whether the events of the past three years have permanently transformed event delivery and attendee expectations.

Education 195